Super Bowl 2026 Commercials: Sneak Peek at the Ads

From Pringles to Instacart, companies are already releasing teasers for their big-budget Super Bowl spots.

Jan. 30, 2026 at 11:07pm

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The Super Bowl is the biggest advertising event of the year, with companies spending millions on celebrity-filled commercials. Many of the 2026 Super Bowl ads have already been released or teased online, featuring stars like Kathryn Hahn, Shane Gillis, Emma Stone, Taika Waititi, Kurt Russell, and Sabrina Carpenter. Brands like Pringles, Squarespace, Pepsi, Michelob Ultra, Ritz, Instacart, Oikos, Bud Light, Budweiser, and Dunkin' Donuts have all unveiled glimpses of their Super Bowl LX commercials.

Why it matters

The Super Bowl commercials are a major cultural event, with viewers often tuning in as much for the ads as the game itself. These early teasers and releases provide a sneak peek at the high-profile, star-studded advertising blitz that will take over the broadcast, showcasing the lengths companies will go to stand out during the big game.

The details

Pringles has brought on pop star Sabrina Carpenter for its ad, while Squarespace has tapped director Yorgos Lanthimos and actress Emma Stone for a dramatic spot. Pepsi is taking a shot at rival Coke with a commercial featuring Thor: Ragnarok director Taika Waititi, and Michelob Ultra has assembled a cast including Kurt Russell and Olympic athletes. Other brands like Ritz, Instacart, Oikos, Bud Light, Budweiser, and Dunkin' Donuts have also released teasers hinting at the full Super Bowl commercials to come.

  • The Super Bowl LX rematch between the New England Patriots and Seattle Seahawks will take place on February 8, 2026.

The players

Sabrina Carpenter

A pop star featured in Pringles' Super Bowl commercial.

Yorgos Lanthimos

The director behind Squarespace's dramatic Super Bowl ad, known for films like The Favourite and The Killing of a Sacred Deer.

Emma Stone

The Oscar-winning actress starring in Squarespace's Super Bowl commercial, reuniting with director Yorgos Lanthimos.

Taika Waititi

The Thor: Ragnarok director featured in Pepsi's Super Bowl ad, which takes a jab at rival Coca-Cola.

Kurt Russell

The Hollywood icon appearing in Michelob Ultra's star-studded Super Bowl commercial.

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What they’re saying

“The Super Bowl is the biggest day of the year for professional sports (at least when it comes to viewership). It's also the biggest day of any given year for advertising.”

— Charlie Ridgely

What’s next

Viewers will have to tune in to Super Bowl LX on February 8, 2026 to see the full versions of these highly anticipated commercials.

The takeaway

The 2026 Super Bowl commercials are shaping up to be a star-studded affair, with major brands pulling out all the stops to stand out during the biggest advertising event of the year.