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West Yarmouth Today
By the People, for the People
Jon Taffer of 'Bar Rescue' to Visit Cape Cod for Bourbon Promotion
The TV personality will make appearances at local liquor stores to sign bottles and meet fans of his Taffer's Browned Butter Bourbon.
Apr. 13, 2026 at 9:10am
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The rich, decadent texture of Jon Taffer's signature bourbon spirit takes center stage in this glamorous close-up portrait.West Yarmouth TodayJon Taffer, the host and executive producer of the Paramount Network's 'Bar Rescue,' will visit Cape Cod and the South Shore region of Massachusetts on April 16 to promote his three-year-old Taffer's Browned Butter Bourbon. Taffer will make a bottle-signing and meet-and-greet appearance at Kappy's Fine Wines & Spirits in Hyannis, as well as visits to liquor stores in Sharon and Rockland the day prior.
Why it matters
Taffer's visit is part of a broader promotional tour for his premium flavored bourbon whiskey, which has received positive reviews from industry publications. His appearances at local liquor stores provide an opportunity for fans to meet the TV personality and try his signature spirit, which has been featured in cocktails at top Cape Cod restaurants.
The details
On April 16, Taffer will be at Kappy's Fine Wines & Spirits in Hyannis at 5:30 p.m. for a bottle-signing and meet-and-greet event. The day prior, he has scheduled visits to Liquor Hub in Sharon at 3 p.m. and Luke's Liquors in Rockland at 6 p.m. In June 2024, Taffer previously visited Luke's Cape Cod Fine Wine and Spirits in West Yarmouth, as well as Portside Tavern in Hyannis and The Rooftop at Pelham House Resort in Dennis, which features a signature cocktail made with Taffer's Browned Butter Bourbon.
- Taffer will visit Liquor Hub in Sharon on April 15 at 3 p.m.
- Taffer will visit Luke's Liquors in Rockland on April 15 at 6 p.m.
- Taffer will visit Kappy's Fine Wines & Spirits in Hyannis on April 16 at 5:30 p.m.
The players
Jon Taffer
The host and executive producer of the Paramount Network's 'Bar Rescue' TV show, known for his confrontational style in helping bar owners turn around their failing businesses.
Taffer's Browned Butter Bourbon
A premium flavored bourbon whiskey launched by Taffer in April 2023, which has received positive reviews for its rich, nutty flavor profile with notes of vanilla and toffee.
What’s next
Taffer's appearances at the local liquor stores are part of a broader promotional tour for his Browned Butter Bourbon, so fans should follow his social media accounts for updates on any additional Cape Cod or South Shore stops.
The takeaway
Jon Taffer's visit to Cape Cod provides an opportunity for fans of 'Bar Rescue' and his new bourbon brand to meet the TV personality, try his signature spirit, and engage with the local liquor store community. The appearances highlight Taffer's efforts to promote his premium flavored bourbon and connect with consumers in key regional markets.