Imprivata Appoints Cindy Zhou as Chief Marketing Officer

Award-winning cybersecurity marketing executive brings extensive experience in leading high-impact teams to elevate Imprivata's global market leadership

Apr. 10, 2026 at 4:06am

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A minimalist studio still life photograph featuring a sleek laptop, a security token, and a stylized digital identity icon, symbolizing the secure access management solutions provided by Imprivata.Imprivata's new Chief Marketing Officer Cindy Zhou brings expertise in elevating cybersecurity brands and driving growth through innovative marketing strategies.Waltham Today

Imprivata, a leading provider of access management solutions for healthcare and other mission-critical industries, has announced the appointment of Cindy Zhou as its new Chief Marketing Officer (CMO). Zhou is an award-winning executive with over 20 years of experience leading high-impact, global marketing organizations. As CMO, she will focus on helping Imprivata accelerate growth and elevate the company's marketing, strategic communications, and brand presence worldwide.

Why it matters

Imprivata is a key player in the cybersecurity and access management space, providing solutions that ensure secure and frictionless access in mission-critical environments. Zhou's appointment as CMO is expected to help the company strengthen its market positioning, drive growth, and further establish its brand presence globally.

The details

Zhou joins Imprivata with a distinguished track record of delivering measurable business growth and market expansion. She has extensive experience in B2B marketing, cybersecurity, revenue operations, and sales development, and is a frequent speaker on building AI-driven marketing organizations. Prior to Imprivata, Zhou served as Chief Marketing Officer at KnowBe4, helping to scale the company to over 70,000 global customers and a recognized market leader. She has also held CMO and senior marketing leadership roles at LogRhythm (now Exabeam), IBM, and Verizon.

  • Cindy Zhou was appointed as Imprivata's Chief Marketing Officer on April 9, 2026.

The players

Imprivata

A leading provider of access management solutions for healthcare and other mission-critical industries.

Cindy Zhou

An award-winning cybersecurity marketing executive with over 20 years of experience leading high-impact, global marketing organizations.

Fran Rosch

The CEO of Imprivata.

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What they’re saying

“Cindy is a transformative marketing leader with a track record of driving growth, strengthening market positioning, and building high-performing teams. Her experience across cybersecurity and enterprise technology, combined with her strategic vision and customer-first mindset, will help amplify our mission to drive passwordless authentication and ensure every second of critical work is both frictionless and secure. We're thrilled to welcome her to Imprivata.”

— Fran Rosch, CEO of Imprivata

“I'm excited to join Imprivata at such a pivotal time in the company's growth. Imprivata is at the center of digital identity, access management, and agentic AI governance, ensuring customers have secure, frictionless access in mission-critical environments. I look forward to working with the team to serve our customers, strengthen our brand, and drive continued growth.”

— Cindy Zhou, Chief Marketing Officer, Imprivata

What’s next

Imprivata will continue to focus on expanding its market presence and customer base under Cindy Zhou's leadership as the new Chief Marketing Officer.

The takeaway

Imprivata's appointment of Cindy Zhou as its new Chief Marketing Officer is a strategic move to strengthen the company's marketing, brand, and growth initiatives in the cybersecurity and access management space. Zhou's extensive experience and track record of success in leading high-impact marketing teams are expected to help Imprivata further solidify its position as a market leader.