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Haverhill Today
By the People, for the People
River Run Bancorp Promotes Eastman To Vice President, Advertising & Social Media Manager
Jennifer Eastman will lead marketing strategy and brand presence across River Run's banking platforms.
Apr. 16, 2026 at 8:06pm
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River Run Bancorp's new vice president of advertising and social media will leverage digital tools and channels to build the organization's brand and connect with customers.Haverhill TodayRiver Run Bancorp announced that Jennifer Eastman has been promoted to vice president, advertising and social media manager. Eastman is based at the Stadium Branch of Pentucket Bank in Haverhill, MA and will oversee media buying, advertising budgets, social media strategy, and integrated marketing initiatives to strengthen brand awareness and customer engagement across River Run's banking platforms.
Why it matters
This promotion highlights the importance of digital marketing and social media in the banking industry as River Run Bancorp looks to connect with customers and communities through thoughtful campaigns and storytelling to build its brand presence.
The details
In her new role, Eastman will develop and manage paid advertising campaigns, social media strategy, and integrated marketing initiatives. She will also oversee media buying and vendor relationships, manage advertising budgets and campaign planning, and lead social media strategy for River Run and its banks. Eastman will work to maintain brand consistency across branch signage and digital channels while supporting community relations and public-facing marketing efforts.
- On April 8, 2026, River Run Bancorp announced Eastman's promotion.
The players
Jennifer Eastman
The newly promoted vice president, advertising and social media manager at River Run Bancorp, based at the Stadium Branch of Pentucket Bank in Haverhill, MA.
Vickie Routhier
The chief marketing officer at River Run Bancorp, who praised Eastman's leadership, creativity, and strategic insight in strengthening the organization's brands and expanding its digital presence.
River Run Bancorp, MHC
The parent organization that provides strategic support and shared resources to Newburyport Bank, Pentucket Bank, and Rollstone Bank & Trust, and reported collective assets of $3.6 Billion.
What they’re saying
“Jen has demonstrated exceptional leadership, creativity and strategic insight in strengthening our brands and expanding our digital presence. Her ability to connect our banks with customers and communities through thoughtful campaigns and storytelling has made a meaningful impact across the River Run organization.”
— Vickie Routhier, Chief Marketing Officer
“I'm passionate about creating meaningful connections that help customers and communities better understand what we offer — not just as a bank, but as a committed community partner. In my expanded role, I'm excited to bring the perspective and skills I've gained through my diverse background to continue building on that work.”
— Jennifer Eastman
The takeaway
This promotion underscores the growing importance of digital marketing and social media in the banking industry as financial institutions seek to build stronger connections with customers and communities through strategic branding and storytelling initiatives.
