NBA Stars Expand Boston Creator Accelerator to Support Local Entrepreneurs

Jaylen Brown, Jrue Holiday, and Lauren Holiday's program provides funding, mentorship, and long-term infrastructure for community-driven founders in Greater Boston.

Apr. 17, 2026 at 12:52pm

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A highly reflective, minimalist trophy or award object made of brushed metal and glass, floating on a clean white background and representing the prestige and recognition of the Boston Creator Accelerator program.A prestigious award honoring the Boston Creator Accelerator's commitment to empowering community-driven entrepreneurs.Boston Today

As the NBA playoffs begin, Jaylen Brown, Jrue Holiday, and Lauren Holiday are expanding their Boston Creator Accelerator (BCA) program to support entrepreneurs across Greater Boston. The program provides up to $100,000 in funding, $150,000 in business services, and access to mentorship from institutions like MIT and Harvard Business School. Unlike traditional accelerators, BCA emphasizes sustained engagement and long-term outcomes for founders building community-focused, creative, or culturally driven businesses.

Why it matters

The BCA program aims to address systemic gaps in access to capital and business infrastructure for underserved entrepreneurs in the Greater Boston area. By investing deeply in community-driven founders, the program seeks to create more equitable pathways for sustainable business growth and community impact.

The details

The Boston Creator Accelerator was launched by Jaylen Brown's Boston XChange, Jrue Holiday, and Lauren Holiday's JLH Social Impact Fund. The program offers participants up to $100,000 in unrestricted funding, up to $150,000 in wraparound business services, and access to mentorship and institutional resources. Unlike traditional accelerators, BCA emphasizes sustained engagement and hands-on involvement from Jaylen, Jrue, and Lauren, who are actively engaged in the selection and ongoing development of participating founders.

  • The inaugural BCA cohort demonstrated measurable growth and increased access to resources for participating businesses.
  • Applications for the second BCA cohort are now open to Greater Boston-based entrepreneurs.

The players

Jaylen Brown

NBA player and founder of the Boston XChange initiative.

Jrue Holiday

NBA player and co-founder of the JLH Social Impact Fund.

Lauren Holiday

Co-founder of the JLH Social Impact Fund and Jrue Holiday's wife.

Boston Creator Accelerator (BCA)

An initiative dedicated to supporting entrepreneurs across Greater Boston through funding, mentorship, and long-term business infrastructure.

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What they’re saying

“BCA was created to support founders who are already doing meaningful work but may not have access to the capital or infrastructure needed to scale. This is about building systems that create lasting opportunity.”

— Jaylen Brown

“When we built this program, we started with a simple belief: that excellence and community aren't competing priorities, they fuel each other. The founders BCA is built for aren't waiting for permission. They're already building something beautiful for the people around them.”

— Jrue and Lauren Holiday

What’s next

Applications for the second BCA cohort are now open to Greater Boston-based entrepreneurs who are leading community-focused, creative, or culturally driven businesses.

The takeaway

The Boston Creator Accelerator demonstrates how professional athletes can leverage their platforms and resources to create meaningful, long-term impact in their local communities by investing in underserved entrepreneurs and building equitable pathways for sustainable business growth.