Autura Names Automotive Veteran Rudy Nieto as CEO to Accelerate Growth

Nieto's expertise in towing, recovery, and enterprise software will drive Autura's expansion.

Published on Mar. 5, 2026

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Autura, a leading provider of towing, impound, and vehicle management technology, has appointed Rudolph 'Rudy' Nieto as its new Chief Executive Officer. Nieto brings over 25 years of experience in the automotive technology industry, including expertise in towing, recovery, high-growth sales, and enterprise markets. In his new role, Nieto will lead Autura's continued growth, which includes geographic expansion, deepening towing and recovery partnerships, and scaling the company's wholesale vehicle marketplace.

Why it matters

Autura's platform serves the critical infrastructure behind community mobility, connecting law enforcement agencies, tow operators, dispatchers, impound lot managers, and vehicle remarketing professionals. Nieto's appointment comes as Autura looks to expand its capabilities, deepen its government, law enforcement, and commercial footprint, and scale its marketplace nationally.

The details

Nieto spent 17 years at The Reynolds and Reynolds Company, rising to Senior Vice President of Sales and Corporate Development, where he led national teams serving the largest enterprise dealership groups and OEM partnerships. He also managed affiliate businesses including AutoDataDirect — a platform deeply embedded in the towing and recovery ecosystem through vehicle titling, registration, and lien data services — and Secure Title Administration. Nieto subsequently served as Chief Revenue Officer of Daxko and Chief Executive Officer of Mavsign, a market leader in digital retailing, fraud prevention, and dealership compliance.

  • Nieto's appointment was announced on March 5, 2026.

The players

Rudolph 'Rudy' Nieto

A veteran automotive technology leader with more than 25 years of enterprise software experience, Nieto is the new Chief Executive Officer of Autura.

Vlad Besproszvany

Board Member and Managing Partner at Nexa Equity.

Jordan Bettman

Board Member and Managing Partner at Radian Capital.

Autura

A leading provider of towing, impound, and vehicle management technology.

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What they’re saying

“Rudy is one of the rare executives who combines deep automotive industry knowledge with the operational intensity required to scale a technology company.”

— Vlad Besproszvany, Board Member and Managing Partner at Nexa Equity (EINPresswire)

“He doesn't just understand the market—he's built and led the teams that win in it. His ability to grow revenue, attract top talent, and execute against ambitious timelines is exactly what Autura needs right now.”

— Jordan Bettman, Board Member and Managing Partner at Radian Capital (EINPresswire)

“I've spent my entire career in automotive technology, and a meaningful part of that was in the towing and recovery space — through AutoDataDirect, I saw firsthand how critical and how underserved this industry is. The companies that win are the ones that solve real operational problems for real operators, at scale.”

— Rudolph 'Rudy' Nieto (EINPresswire)

“There are hundreds of thousands of vehicles moving through tow yards and impound lots every year, and the systems connecting those vehicles to buyers are outdated or nonexistent. We're going to change that. I'm bringing the same playbook I've used to scale automotive platforms my entire career—build the sales team, earn the trust of the operators, and execute relentlessly.”

— Rudolph 'Rudy' Nieto (EINPresswire)

What’s next

Nieto's appointment comes as Autura continues to expand capabilities for towing and recovery businesses, deepen its government, law enforcement, and commercial footprint, and scale its marketplace nationally.

The takeaway

Autura has brought in an experienced automotive technology leader in Rudy Nieto to drive the company's growth and expansion, leveraging his expertise in towing, recovery, and enterprise software to scale Autura's platform and wholesale vehicle marketplace.