PGA Tour Finances: Key Takeaways From 2024 Report

Annual report reveals insights into Tour's valuation, investments, and future direction

Published on Feb. 20, 2026

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The PGA Tour's annual financial report, compiled by Grant Thornton, offers a deep dive into the Tour's core business, revenues, and losses. Recent reports reveal key insights into the Tour's valuation, investment strategies, and future direction, including a $12.9 billion valuation, a complex alliance with the DP World Tour, and strategic investments in emerging media ventures.

Why it matters

Understanding the PGA Tour's financial structure provides valuable insights into the future of professional golf and the opportunities for players, investors, and fans. The report highlights the Tour's efforts to expand its ownership, increase TV revenue, and secure player futures through retirement contributions.

The details

The report reveals that the PGA Tour's deal with Strategic Sports Group (SSG) valued the Tour at just over $12.9 billion, a 7% increase from earlier estimates. SSG's initial $1.5 billion investment secured 11.62% of PGA Tour Enterprises, with the remaining $1.5 billion available over the next year. The Tour is also increasing its ownership of events, now owning 10 events outright. Television revenue continues to be a dominant force, accounting for 65% of the Tour's core business. The Tour has made strategic investments in emerging media ventures like TGL and Pro Shop Holdings, positioning it to capitalize on growing demand for golf content. The complex alliance with the DP World Tour remains subject to review in December 2027.

  • The SSG investment was finalized in early 2024.
  • The deadline for SSG to invest the remaining $1.5 billion is January 30, 2027.
  • The PGA Tour's partnership with the DP World Tour is subject to review in December 2027.

The players

Jay Monahan

Commissioner of the PGA Tour.

Joe Gorder

Chairman of the PGA Tour Enterprises board.

Strategic Sports Group (SSG)

A collection of sports investors that made a $1.5 billion investment in the PGA Tour, valuing the Tour at just over $12.9 billion.

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What’s next

The PGA Tour Enterprises board, comprised of player directors, commissioner Jay Monahan, chairman Joe Gorder, and four investor directors from SSG, will decide whether to accept the remaining $1.5 billion investment from SSG over the next year.

The takeaway

The PGA Tour's annual financial report highlights the organization's efforts to expand its ownership, increase revenue streams, and secure the financial futures of its players. These strategic moves position the Tour to navigate the evolving landscape of professional golf and capitalize on growing demand for the sport.