Snapchat Launches Creator Subscription in the U.S.

The new feature allows users to pay for exclusive content from creators on the platform.

Published on Feb. 18, 2026

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Snapchat announced the launch of creator subscriptions in the U.S. starting on February 23. The feature will allow users to subscribe to creators like Jeremiah Brown, Harry Jowsey, and Skai Jackson to unlock exclusive content, priority replies, and ad-free viewing. Creators can set their own monthly subscription prices within the app.

Why it matters

The new creator subscription feature provides an additional monetization opportunity for Snapchat's creator community beyond existing programs. It also gives users a way to directly support and engage with their favorite creators on the platform.

The details

Snapchat's creator subscriptions will allow users to pay a monthly fee to unlock exclusive content, priority replies to a creator's public Stories, and ad-free consumption of that creator's Stories. Creators can set their own subscription prices within the app, with Snap providing recommended pricing tiers. The company says this is a new way for creators to earn money beyond existing programs like the Unified Monetization Program and Snap Star Collab Studio.

  • Snapchat will launch creator subscriptions in the U.S. starting on February 23, 2026.
  • Snapchat reached 946 million daily active users as of Q4 2025.

The players

Snapchat

A social media platform owned by Snap Inc. that allows users to share photos, videos, and messages that disappear after a set period of time.

Jeremiah Brown

A creator on Snapchat who will be part of the initial creator subscription program.

Harry Jowsey

A creator on Snapchat who will be part of the initial creator subscription program.

Skai Jackson

A creator on Snapchat who will be part of the initial creator subscription program.

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What’s next

Snapchat plans to expand the creator subscription program to Snap Stars in Canada, the UK, and France in the coming weeks.

The takeaway

Snapchat's new creator subscription feature provides an additional revenue stream for its growing creator community, while also giving users a way to directly support and engage with their favorite creators on the platform.