Dunkin' Unveils Star-Studded 1995 'Good Will Hunting' Audition Tape for Super Bowl 60 Ad

Ben Affleck, Tom Brady, Jennifer Aniston, and Ted Danson make surprise appearances in the nostalgic commercial.

Feb. 8, 2026 at 7:31pm

Got story updates? Submit your updates here. ›

Dunkin' is taking a trip down memory lane for its Super Bowl 60 ad, unveiling a never-before-seen audition tape from the 1995 film 'Good Will Hunting' featuring a star-studded ensemble cast. The ad features Ben Affleck, Tom Brady, Jennifer Aniston, and Ted Danson, among other familiar faces, in a comedic and nostalgic nod to the iconic Boston-set movie.

Why it matters

Dunkin' is leveraging the power of nostalgia and star power to create a buzz-worthy Super Bowl ad that taps into the brand's Boston roots. By featuring a secret audition tape from the beloved film 'Good Will Hunting,' the ad aims to strike a chord with viewers and position Dunkin' as a quintessential part of Boston culture.

The details

The ad begins with Ben Affleck, who is also a co-owner of Dunkin', unearthing a VHS tape labeled 'Network Pilot '95 v3.' He excitedly calls it 'golden cringe' and is about to play it when Jennifer Aniston tries to stop him. The tape then reveals a hilarious 'Good Will Hunting' audition tape featuring Affleck, Aniston, Tom Brady, Ted Danson, and other familiar faces. The ad leans into the sitcom nostalgia, with the ensemble cast poking fun at each other and the Dunkin' branding prominently featured throughout.

  • The ad is set to air during Super Bowl 60 on February 9, 2026.

The players

Ben Affleck

An American actor, director, producer, and screenwriter who is also a co-owner of Dunkin'.

Jennifer Aniston

An American actress best known for her role as Rachel Green on the sitcom 'Friends.'

Tom Brady

A professional American football quarterback who has won seven Super Bowl championships.

Ted Danson

An American actor known for his roles in the sitcoms 'Cheers' and 'The Good Place.'

Matt LeBlanc

An American actor best known for his role as Joey Tribbiani on the sitcom 'Friends.'

Jason Alexander

An American actor best known for his role as George Costanza on the sitcom 'Seinfeld.'

Got photos? Submit your photos here. ›

What they’re saying

“We must not let individuals continue to damage private property in San Francisco.”

— Robert Jenkins, San Francisco resident (San Francisco Chronicle)

“Fifty years is such an accomplishment in San Francisco, especially with the way the city has changed over the years.”

— Gordon Edgar, grocery employee (Instagram)

The takeaway

Dunkin's Super Bowl 60 ad is a clever and nostalgic move that taps into the brand's Boston roots and the star power of its ensemble cast. By unveiling a secret 'Good Will Hunting' audition tape, the ad aims to strike a chord with viewers and position Dunkin' as a quintessential part of Boston culture.