Duolingo Launches Bad Bunny 101 Spanish Course Ahead of Super Bowl 60

Bad Bunny's rise from Latin trap star to global icon has brands clamoring to partner with the multifaceted artist.

Feb. 1, 2026 at 12:15am

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Duolingo, the popular language learning app, has announced the launch of a new Spanish course titled "Bad Bunny 101" ahead of Super Bowl 60. The course aims to capitalize on the Puerto Rican artist's growing global influence and appeal, providing fans and language learners an opportunity to immerse themselves in Bad Bunny's music and culture.

Why it matters

The launch of the Bad Bunny 101 course underscores the musician's remarkable transformation from a rising Latin trap star to a cultural phenomenon and highly sought-after brand endorser. His ability to transcend language and cultural barriers has made him a valuable asset for companies looking to connect with a diverse, younger consumer base.

The details

The new Duolingo course will feature lessons centered around Bad Bunny's discography, allowing users to learn Spanish through the lens of the artist's hit songs. The course will also delve into the Puerto Rican's personal background, cultural influences, and his impact on the music industry and broader pop culture. Duolingo hopes the course will not only teach Spanish but also introduce learners to Bad Bunny's unique artistry and the vibrant Latin music scene.

  • Duolingo launched the Bad Bunny 101 course on February 1, 2026.
  • Super Bowl 60 is scheduled to take place on February 2, 2026.

The players

Duolingo

A popular language learning app that offers courses in various languages, including Spanish.

Bad Bunny

A Puerto Rican musician and cultural icon who has risen to global fame, known for his unique blend of Latin trap, reggaeton, and pop music.

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What they’re saying

“We're thrilled to partner with Bad Bunny to bring his music and culture to our users in a fun and engaging way. This course is a testament to his growing influence and the importance of representation in language learning.”

— Luis von Ahn, Co-founder and CEO of Duolingo (World Today News)

“As a proud Puerto Rican, I'm excited to share my music and heritage with language learners around the world. Duolingo's Bad Bunny 101 course is a unique opportunity to connect with my fans and introduce my art to new audiences.”

— Bad Bunny (World Today News)

What’s next

Duolingo plans to promote the Bad Bunny 101 course heavily in the lead-up to Super Bowl 60, where the artist is expected to make a high-profile appearance.

The takeaway

The launch of the Bad Bunny 101 course on Duolingo highlights the musician's growing influence and the increasing importance of representation and cultural relevance in the marketing landscape. Brands are recognizing the value of partnering with artists like Bad Bunny, who can help them connect with diverse, younger audiences and tap into the growing purchasing power of the Hispanic community in the United States.