Billboard Readers Weigh In on 2027 Super Bowl Halftime Show

BTS, Taylor Swift, and Post Malone among top contenders to headline the coveted performance slot

Published on Feb. 20, 2026

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Billboard's Pop Shop Podcast hosts Katie Atkinson and Keith Caulfield discuss the results of a recent Billboard.com reader poll asking who should headline the 2027 Super Bowl halftime show. BTS is currently leading the poll by a wide margin, but Taylor Swift and Post Malone are also seen as strong contenders for the coveted performance slot. The hosts also note that it's been nearly 25 years since a country artist has taken the Super Bowl stage, raising the question of who could be the next country act to do so.

Why it matters

The Super Bowl halftime show is one of the most watched and anticipated musical performances of the year, making it a career-defining moment for any artist. The discussion around the 2027 show highlights the continued popularity and influence of K-pop, pop, and hip-hop artists, while also suggesting a potential return to country music representation on the big stage.

The details

According to the Billboard.com reader poll, BTS is currently leading the pack with over 85% of the votes for who should headline the 2027 Super Bowl halftime show. The recently reunited K-pop superstars would make sense as a choice, potentially capping off an active comeback year with a high-profile performance. Other top contenders include perennial Super Bowl conversation piece Taylor Swift, as well as genre-blending artist Post Malone, who could draw a wide audience. The podcast hosts also note that it's been nearly 25 years since a country music act has taken the Super Bowl stage, with the last being an all-country lineup in 1994 featuring Clint Black, Tanya Tucker, Travis Tritt, and The Judds. A return to country representation on the halftime show could also be in the cards.

  • The Billboard.com reader poll asking about the 2027 Super Bowl halftime show went live last week.

The players

BTS

A popular K-pop boy band that is currently leading the Billboard.com reader poll for who should headline the 2027 Super Bowl halftime show.

Taylor Swift

A pop superstar who is always in the conversation for the Super Bowl halftime show.

Post Malone

A genre-blending artist who could be an overwhelmingly supported pick for the 2027 Super Bowl halftime show.

Clint Black

A country music artist who performed during the 1994 all-country Super Bowl halftime show.

Tanya Tucker

A country music artist who performed during the 1994 all-country Super Bowl halftime show.

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What they’re saying

“BTS is leading by a landslide, with more than 85% of the vote. It would make sense for the newly reunited Korean superstars to cap their sure-to-be-active comeback year with potentially a big Grammys night — like Kendrick Lamar and Bad Bunny have done the last two years — followed by an epic performance on the Super Bowl stage.”

— Katie Atkinson, Billboard Executive Digital Director, West Coast (Billboard Pop Shop Podcast)

“Of course, Taylor Swift is always in the Super Bowl conversation too, and we think Post Malone could be an overwhelmingly supported pick knowing how many genres he crosses.”

— Keith Caulfield, Billboard Managing Director, Charts and Data Operations (Billboard Pop Shop Podcast)

What’s next

The Billboard.com reader poll on the 2027 Super Bowl halftime show is still ongoing, so the results could continue to shift in the coming weeks and months.

The takeaway

The discussion around the 2027 Super Bowl halftime show highlights the continued popularity and influence of K-pop, pop, and hip-hop artists, while also suggesting a potential return to country music representation on the big stage. Fans are eagerly anticipating who will be chosen to headline this career-defining musical performance.