Costco Introduces Caramel-Filled Beignets

The warehouse club's latest bakery item is already generating buzz among shoppers.

Jan. 30, 2026 at 6:31pm

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Costco has launched a new caramel-filled beignet following the viral success of its hazelnut-chocolate version. Fans praise the soft, pillowy texture and gooey caramel center, though some argue they're more like filled donut holes than traditional beignets. The beignets are selling out quickly, with shoppers reporting they disappear from shelves within hours.

Why it matters

Costco's bakery department has become a popular destination for dessert items, and the introduction of the caramel-filled beignets is the latest example of the warehouse club tapping into trending food crazes. The response to the new beignets highlights the demand for innovative and indulgent baked goods among Costco's loyal customer base.

The details

The caramel-filled beignets are sold in boxes of 22 for $9.99. They feature a soft, sugar-dusted exterior with a rich caramel center. While some shoppers praise the flavor and texture, others argue they are more akin to filled donut holes than traditional New Orleans-style beignets. Despite the debate over the name, many agree the beignets are hard to resist, with some reporting they sell out within hours of being stocked.

  • The caramel-filled beignets were introduced in January 2026.

The players

Costco

A popular membership-only warehouse club that sells a variety of merchandise, including a growing selection of bakery items.

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The takeaway

Costco's introduction of caramel-filled beignets highlights the warehouse club's ability to tap into popular food trends and satisfy its customers' cravings for indulgent, innovative baked goods. While some debate the authenticity of the product, the beignets' popularity and quick sellouts demonstrate the demand for unique and delectable dessert options at Costco.