HVC Revives Historic La Decoración Brand with New Nicaraguan Blend

The cigar company is bringing back the classic Cuban name with a medium-bodied offering set to debut at PCA 2026.

Apr. 9, 2026 at 4:07pm

Got story updates? Submit your updates here. ›

A bold, colorful silkscreen print featuring a single, iconic cigar shape repeated in a grid pattern, capturing the retro-inspired aesthetic of HVC's new La Decoración blend.HVC Cigars' revival of the classic La Decoración brand brings a vibrant, pop art-inspired aesthetic to the world of premium cigars.New Orleans Today

HVC Cigars is reviving the historic La Decoración cigar brand, which the company previously registered and is now introducing as a new Nicaraguan-made blend. The cigars will feature an Ecuadorian 2000 wrapper over Nicaraguan tobaccos from the Jalapa and Estelí regions, and are described as medium-bodied with a focus on balance and lingering sweetness. La Decoración is set to debut at the 2026 PCA Trade Show in New Orleans and begin shipping to retailers in May 2026.

Why it matters

The revival of the La Decoración brand represents HVC's continued commitment to honoring Cuba's rich cigar heritage, even as the company produces its cigars in Nicaragua. The new blend is positioned as a nod to Havana's historic cigar culture, appealing to both longtime enthusiasts and newer smokers looking for a balanced, medium-bodied profile.

The details

The new La Decoración cigars will be available in four vitolas: Robusto (5½' x 52), Toro (6½' x 54), Churchill (6½' x 50), and Grandote (6" x 60). They will feature an Ecuadorian 2000 wrapper over a blend of Nicaraguan tobaccos from the Jalapa and Estelí regions, with the goal of creating a medium-bodied profile focused on balance and a lingering sweetness.

  • HVC previously registered the La Decoración name and has held onto it until now.
  • La Decoración is set to debut at the 2026 PCA Trade Show in New Orleans.
  • The cigars are expected to begin shipping to retailers in May 2026.

The players

HVC Cigars

A cigar company founded by Reinier Lorenzo, known for its commitment to honoring Cuba's cigar heritage.

Reinier Lorenzo

The founder and CEO of HVC Cigars, who says the company will 'never forget where we come from' with the revival of the La Decoración brand.

Got photos? Submit your photos here. ›

What they’re saying

“We will never forget where we come from, and La Decoración is the perfect example of our continued love for what we do.”

— Reinier Lorenzo, Founder and CEO, HVC Cigars

What’s next

La Decoración is expected to make its debut at the 2026 PCA Trade Show in New Orleans, where cigar enthusiasts and industry members will get their first chance to experience the new blend.

The takeaway

The revival of the historic La Decoración brand by HVC Cigars demonstrates the company's commitment to honoring Cuba's rich cigar heritage, even as it produces its cigars in Nicaragua. The new medium-bodied blend is positioned to appeal to both longtime enthusiasts and newer smokers seeking a balanced, flavorful cigar experience.