Banh Mi Boys Expand to Mandeville, Plan Baton Rouge and California Locations

The Vietnamese sandwich shop is growing its franchise footprint across Louisiana and into California.

Apr. 13, 2026 at 3:40pm

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A high-end, photorealistic studio still-life photograph featuring a neatly arranged display of freshly baked Vietnamese-style baguettes, pickled vegetables, and aromatic herbs on a clean, white background. The lighting is dramatic, with sharp shadows and highlights that emphasize the premium quality and craftsmanship of the ingredients.Banh Mi Boys' expansion into new Louisiana and California markets reflects the growing popularity of Vietnamese-fusion cuisine and the brand's ability to leverage customer demand.Mandeville Today

Banh Mi Boys, a popular Vietnamese-fusion sandwich shop, has opened a new franchise location in Mandeville, Louisiana, in response to high demand from customers across the Northshore region. The brand is also planning to expand to Baton Rouge and Modesto, California, as it continues to grow its franchise footprint. Owner Peter Nguyen noted that social media played a key role in selecting the new Mandeville site, which is being operated by the same franchisees behind the New Orleans Magazine Street location.

Why it matters

The expansion of Banh Mi Boys reflects the growing popularity of Vietnamese cuisine and the ability of small, local businesses to leverage social media and customer demand to fuel strategic growth. The brand's move into Mandeville and plans for Baton Rouge and California demonstrate its ambitions to become a regional and national player in the fast-casual sandwich market.

The details

The new Mandeville location of Banh Mi Boys opened on April 12 at 4350 LA-22. Nguyen said the Northshore and Baton Rouge were the two highest demanded areas for new locations based on social media feedback. The Mandeville shop is being operated by the same franchisees behind the New Orleans Magazine Street location. Beyond Louisiana, Banh Mi Boys is also planning a location in Modesto, California, which will convert an existing bubble tea shop. Nguyen noted that the franchising process has been more complex in California due to stricter regulations.

  • Banh Mi Boys opened its new Mandeville location on April 12, 2026.
  • The brand is planning a new location in Baton Rouge as its next major milestone.
  • Banh Mi Boys is also expanding to Modesto, California, with a planned conversion of an existing bubble tea shop.

The players

Banh Mi Boys

A Vietnamese-fusion sandwich shop that is expanding its franchise footprint across Louisiana and into California.

Peter Nguyen

The owner of Banh Mi Boys who noted that social media played a key role in selecting the new Mandeville site and that the brand is planning to open locations in Baton Rouge and Modesto, California.

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What they’re saying

“'Mandeville — the Northshore in general — and Baton Rouge were the two highest demanded areas that people want us to open up at.'”

— Peter Nguyen, Owner, Banh Mi Boys

“'California is definitely a different ballpark. I think maybe a lot of people are getting scammed, so they make sure I'm legit and not screwing over people'.”

— Peter Nguyen, Owner, Banh Mi Boys

“'Now, the Northshore can't complain no more. Every time I do open a restaurant, the Northshore and Baton Rouge people are like, 'Why you open there and not here?' So, Baton Rouge, that's the next milestone to look forward to.'”

— Peter Nguyen, Owner, Banh Mi Boys

What’s next

Banh Mi Boys is planning to open a new location in Baton Rouge as its next major expansion milestone, following the recent opening in Mandeville and the planned conversion of a bubble tea shop in Modesto, California.

The takeaway

The growth of Banh Mi Boys demonstrates the rising popularity of Vietnamese cuisine and the ability of small, local businesses to leverage social media and customer demand to fuel strategic expansion. The brand's move into new markets like Mandeville, Baton Rouge, and California shows its ambitions to become a regional and national player in the fast-casual sandwich market.