Kroger Launches Earth Month Campaign to Benefit World Wildlife Fund

Customers can round up purchases at checkout to support conservation efforts.

Apr. 7, 2026 at 8:04pm

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A photorealistic studio still life featuring a polished glass jar filled with lush green leaves and vines, symbolizing the natural world and environmental conservation efforts.A premium glass vessel filled with verdant foliage represents Kroger's commitment to environmental conservation through its Earth Month campaign with the World Wildlife Fund.Newport Today

Kroger is inviting customers to round up their purchases to the nearest dollar at checkout through April 30 to support World Wildlife Fund's conservation efforts. The Kroger Co. Zero Hunger | Zero Waste Foundation will match customer donations up to $50,000.

Why it matters

The campaign is part of Kroger's ongoing Zero Hunger | Zero Waste mission, which aims to address food insecurity and waste. By partnering with World Wildlife Fund, Kroger is leveraging its large customer base to raise funds for critical conservation work both domestically and internationally.

The details

Beyond the register campaign, Kroger divisions are activating various Earth Month initiatives across the country, including tree planting, community cleanups, food rescue pilots, and volunteer events. Kroger also highlighted its collaboration with vendors that invest in regenerative farming practices.

  • The campaign will run through April 30, 2026.
  • On Earth Day, April 22, 2026, Kroger Michigan division associates will volunteer at Camp Fish Tales.

The players

The Kroger Co.

A major American supermarket chain that operates over 2,700 stores across the United States.

World Wildlife Fund

An international non-governmental organization focused on environmental conservation, research, and restoration.

Keith Dailey

Group VP of public affairs and chief sustainability officer at Kroger.

Sheila Bonini

Senior VP of private sector engagement at World Wildlife Fund.

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What they’re saying

“'Earth Month serves as a reminder each year that our choices have an impact on our planet, from the foods we eat to how we contribute to cleaner, healthier communities.'”

— Keith Dailey, Group VP of public affairs and chief sustainability officer at Kroger

“'Nature underpins everything in our daily lives, including our food, health, and well-being, and why it's so vital to do what we can to protect it.'”

— Sheila Bonini, Senior VP of private sector engagement at World Wildlife Fund

What’s next

Kroger will continue its Zero Hunger | Zero Waste initiatives beyond the Earth Month campaign, working to address food insecurity and waste through partnerships and community engagement.

The takeaway

Kroger's Earth Month campaign with World Wildlife Fund demonstrates the retailer's commitment to sustainability and environmental conservation, leveraging its large customer base to raise funds and awareness for critical causes.