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Washington Today
By the People, for the People
Conservative Group Launches $5M Ad Blitz Pressuring Senate on Voter ID
Restoration of America targets Senate with national TV and digital ads as GOP eyes SAVE America Act push
Apr. 12, 2026 at 7:05pm
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A divisive ad campaign aims to pressure the Senate to pass voter ID legislation, as Republicans seek to advance parts of the SAVE America Act.Washington TodayA conservative nonprofit called Restoration of America (ROA) is launching a $5 million nationwide ad campaign to pressure the U.S. Senate to pass voter ID legislation. The group says its polling shows 83% of Americans support requiring a photo ID to vote, and the ads will call on senators from both parties to act on the issue. The campaign comes as Senate Republicans signal they may use the reconciliation process to advance parts of the SAVE America Act, which includes voter ID provisions.
Why it matters
Voter ID laws have been a contentious political issue, with Democrats arguing they disproportionately disenfranchise certain voters while Republicans say they are necessary to protect election integrity. This ad blitz reflects the GOP's continued push to enact stricter voter ID requirements, which could have significant implications for future elections.
The details
The $5 million campaign includes a $3.1 million national TV ad buy as well as a digital push targeting swing states. The 30-second ad, titled 'Save America,' argues that voter ID is 'overwhelmingly supported' and 'standard' in most of the 'civilized world,' while criticizing both parties in Washington for inaction on the issue. The ad urges viewers to call their senators and demand they pass the SAVE America Act.
- The ad campaign launches on Monday, April 12, 2026.
- It coincides with the end of a congressional recess that will bring senators back to Capitol Hill.
The players
Restoration of America (ROA)
A conservative nonprofit organization that is launching the $5 million ad campaign to pressure the Senate on voter ID legislation.
Sen. Lindsey Graham
A Republican senator who has said the GOP plans to include elements of the SAVE America Act in a broader legislative package later this year.
Sen. John Barrasso
The Senate Majority Whip, a Republican who has said the party is prepared to 'go it alone' using reconciliation to advance key priorities.
What they’re saying
“There's nothing more important right now than restoring confidence in our elections. We can't have a country where people are dubious about the accuracy and fairness of our elections. The Senate needs to do whatever it takes to pass this law.”
— Doug Truax, Founder and CEO, Restoration of America
What’s next
The House of Representatives is set to vote on a federal voter ID bill ahead of the 2026 elections, setting up a potential showdown with the Senate.
The takeaway
This ad campaign reflects the GOP's continued push to enact stricter voter ID requirements, which could have significant implications for future elections. The issue remains highly contentious, with Democrats arguing voter ID laws disproportionately disenfranchise certain voters while Republicans say they are necessary to protect election integrity.
