Ollie Lue Soap Co. Celebrates 5 Years of Handmade Skincare

The small business expanded from a home closet to a dedicated studio space.

Apr. 18, 2026 at 12:55pm

Got story updates? Submit your updates here. ›

A high-end, photorealistic studio still-life photograph featuring a collection of Ollie Lue Soap Co. products, including handmade soaps, scented oil rollers, and candles, arranged elegantly on a clean, monochromatic background with sharp, dramatic lighting and deep shadows, conceptually representing the brand's artisanal craftsmanship and premium quality.Ollie Lue Soap Co.'s handcrafted products, including soaps, oils, and candles, reflect the brand's commitment to natural, premium ingredients and artisanal craftsmanship.Indianapolis Today

Aubrey Lindsey, the owner of Ollie Lue Soap Co., recently celebrated the 5-year anniversary of her small business that offers a variety of handmade skincare and home products. Lindsey launched the company during the pandemic shortly after the birth of her son as a way to cope with postpartum depression and find a source of joy. The business started in a compact area of Lindsey's home but has since expanded into a dedicated studio space.

Why it matters

Ollie Lue Soap Co.'s story highlights the resilience and creativity of small businesses, especially those that emerged during the challenges of the pandemic. The company's growth from a home closet to a dedicated studio space demonstrates the potential for small, passion-driven enterprises to thrive and expand their reach.

The details

Ollie Lue Soap Co. offers a wide range of products including soaps, scented oil rollers, candles, magnesium products, natural deodorant, and face creams. Lindsey also accepts custom orders for various needs, such as breast milk soap for new mothers and business merchandise. Customers can receive a 15% discount on orders from the company's website by using the code 'WISH'.

  • Ollie Lue Soap Co. was launched during the pandemic in 2021, shortly after the birth of Lindsey's son.
  • The company recently celebrated its 5-year anniversary in April 2026.

The players

Aubrey Lindsey

The owner of Ollie Lue Soap Co., who started the business as a personal endeavor to cope with postpartum depression and find a source of joy.

Ollie Lue Soap Co.

A small business that offers a variety of handmade skincare and home products, launched by Aubrey Lindsey during the pandemic.

Got photos? Submit your photos here. ›

What they’re saying

“I was kind of going through postpartum depression and I just needed something to uplift me and give me something to do. And it brought me so much joy. So I love being able to share that joy with other people as well.”

— Aubrey Lindsey, Owner, Ollie Lue Soap Co.

What’s next

Ollie Lue Soap Co. plans to continue expanding its product offerings and reach, with a focus on custom orders and collaborations with local businesses.

The takeaway

Ollie Lue Soap Co.'s story demonstrates the power of passion-driven entrepreneurship and the resilience of small businesses, even in the face of challenges like the pandemic. The company's growth from a home closet to a dedicated studio space is a testament to the creativity and determination of its owner, Aubrey Lindsey.