PRI Names Doug Bresnahan as Managing Director

Bresnahan brings two decades of motorsports experience to lead the annual PRI Show

Apr. 16, 2026 at 2:08pm

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An extreme close-up of the textured surface of a racing tire, with visible treads and pebbled rubber in dramatic lighting, conceptually representing the raw materials and engineering of high-performance automotive technology.The annual PRI Show brings together the diverse materials, components, and engineering that power the global motorsports industry.Indianapolis Today

PRI has named Doug Bresnahan as its new managing director, effective immediately. Bresnahan, who previously served as chief commercial officer at Andretti Global, will oversee PRI's daily operations, including the annual PRI Show, and report directly to SEMA and PRI CEO Mike Spagnola.

Why it matters

The PRI Show is considered the premier global gathering for the motorsports industry, so Bresnahan's appointment is seen as crucial to building on the show's recent record-breaking success and further strengthening PRI's position as a leading organization for the racing community.

The details

Bresnahan brings nearly two decades of commercial leadership experience from professional motorsports to PRI. Most recently, he served as chief commercial officer at Andretti Global, where he secured significant sponsorship and partnership revenue while expanding the team's commercial portfolio beyond INDYCAR into other racing series. Prior to that, Bresnahan held leadership roles with CART, CHAMP CAR, and IndyCar event promotions.

  • Bresnahan's appointment as PRI's new managing director is effective immediately.
  • The 2026 PRI Show is scheduled for December 10-12 at the Indiana Convention Center and Lucas Oil Stadium.

The players

Doug Bresnahan

The new managing director of PRI, who brings nearly two decades of commercial leadership experience from professional motorsports, most recently as chief commercial officer of Andretti Global.

Mike Spagnola

The CEO of SEMA and PRI, who said Bresnahan's combination of commercial firepower and industry depth make him the ideal leader to guide PRI forward.

PRI

The Performance Racing Industry, an organization that hosts the annual PRI Show, which is considered the premier global gathering for the motorsports industry.

Andretti Global

The motorsports organization where Bresnahan previously served as chief commercial officer, securing significant sponsorship and partnership revenue while expanding the team's commercial portfolio.

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What they’re saying

“The PRI Show is the premier global gathering for the motorsports industry, and I am honored to help build on its legacy.”

— Doug Bresnahan, Managing Director, PRI

“Doug brings a rare combination of commercial firepower and genuine industry depth. He has operated at every level of this business, from grassroots insurance to sanctioning bodies to the top tier of professional racing, and he understands every stakeholder PRI serves.”

— Mike Spagnola, CEO, SEMA and PRI

What’s next

Attendee registration for the 2026 PRI Show opens in July. To register, book hotel accommodations, and learn more about the event, visit PRI2026.com/Attend.

The takeaway

Bresnahan's appointment as PRI's new managing director is seen as a strategic move to build on the organization's recent success and further solidify its position as a leading voice for the global motorsports industry. His extensive commercial experience and deep industry connections are expected to help drive continued growth and innovation for the annual PRI Show.