Academy Sports + Outdoors Celebrates Run Month with Deals and Partnerships

Retailer offers exclusive offers, in-store fit clinics, and community support for runners of all levels

Published on Mar. 5, 2026

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Academy Sports + Outdoors is celebrating Academy Run Month in March with a variety of deals, promotions, and community partnerships to support runners of all experience levels. The company is hosting over 50 in-store fit clinics, offering exclusive online perks, and donating $20,000 worth of running shoes to 80 youth athletes through a partnership with Girls on the Run chapters.

Why it matters

As a leading sporting goods retailer, Academy's Run Month initiatives demonstrate its commitment to the running community by providing valuable resources, expert guidance, and community engagement to help runners of all levels achieve their goals. The partnerships and exclusive offerings also highlight Academy's strategy to connect with customers through localized experiences and brand-forward deals.

The details

During Academy Run Month, the company is hosting over 50 in-store fit clinics in partnership with top running brands like Brooks, Nike, adidas, ASICS, and Puma to help runners find the perfect shoe match. Customers shopping online can also earn exclusive perks like free brand-specific gifts with the purchase of select running shoes. Additionally, Academy is donating $20,000 worth of running shoes to 80 youth athletes through a partnership with four Girls on the Run chapters in New Orleans, Evansville, San Antonio, and El Paso.

  • Academy Run Month takes place from Sunday, March 1 through Tuesday, March 31, 2026.

The players

Academy Sports + Outdoors

A leading full-line sporting goods and outdoor recreation retailer in the United States, with over 300 stores across 21 states.

Matt McCabe

Executive Vice President and Chief Merchandising Officer at Academy Sports + Outdoors.

Girls on the Run

A nonprofit organization that inspires girls to be joyful, healthy, and confident using a fun, experience-based curriculum that creatively integrates running.

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What they’re saying

“Run Month is all about meeting our customers where they are, whether they're exploring running for the first time or chasing new personal records. We're excited to offer valuable expertise, thoughtful gear selection, and meaningful community partnerships that support all runners on every step of their journey.”

— Matt McCabe, Executive Vice President and Chief Merchandising Officer (PRNewswire)

What’s next

Academy will host the in-store fit clinics throughout the month of March, and the $20,000 donation to the Girls on the Run chapters will provide new running shoes to 80 youth athletes in the coming weeks.

The takeaway

Academy's Run Month initiatives demonstrate the retailer's commitment to supporting the running community by providing valuable resources, expert guidance, and community engagement to help runners of all levels achieve their goals, while also highlighting the company's strategy to connect with customers through localized experiences and brand-forward deals.