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Woodstock Today
By the People, for the People
OWC to Showcase Storage and Workflow Solutions at NAB 2026
Company to unveil new Thunderbolt 5 AI model expansion and accelerator at industry event
Apr. 6, 2026 at 6:07pm
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Cutting-edge storage and connectivity solutions from OWC power the 'invisible layer' that enables seamless, high-performance media production workflows.Woodstock TodayOther World Computing (OWC), a leader in high-performance storage and connectivity solutions, announced it will showcase its full line of data storage, workflow acceleration, and software products for media and entertainment professionals at the upcoming NAB 2026 conference in Las Vegas. The company will also use the event to launch multiple new innovations, including the first Thunderbolt 5 AI model expansion and accelerator.
Why it matters
OWC's storage, connectivity, and software solutions are designed to power modern media production workflows, removing friction and enabling creatives, engineers, and businesses to maximize performance, enhance reliability, and streamline their processes. The company's focus on the 'invisible layer' of infrastructure that underpins creative applications is crucial as media workflows become more data-intensive and complex.
The details
At NAB 2026, OWC will showcase its latest storage solutions, including the Envoy Pro Ultra Thunderbolt 5 portable SSD, the Envoy Pro Elektron rugged mini SSD, the Express 1M2 and Express 4M2 USB4 NVMe enclosures, the Thunderbay series for high-capacity storage, and the Studio Stack Thunderbolt 5 hybrid storage solution. The company will also highlight its connectivity products like the Thunderbolt 5 Hub, Dock, and Dual 10Gb/E Network Dock, as well as its high-performance memory cards and readers under the Atlas brand.
- OWC will showcase its solutions at NAB 2026, taking place April 18-22 (exhibits: April 19-22) at the Las Vegas Convention Center.
- The company will use NAB 2026 as the stage to launch multiple new innovations, including the first Thunderbolt 5 AI model expansion and accelerator.
The players
Other World Computing (OWC)
A trusted leader in high-performance storage, memory, connectivity, software, and accessories that empower creative and business professionals to maximize performance, enhance reliability, and streamline workflows.
Larry O'Connor
Founder and CEO of Other World Computing (OWC).
What they’re saying
“Today's media workflows don't break at the application layer – they break underneath it, where performance, reliability, and access to data determine whether a project moves forward or stalls.”
— Larry O'Connor, Founder and CEO, Other World Computing (OWC)
What’s next
OWC will use NAB 2026 to launch multiple new innovations, including the first Thunderbolt 5 AI model expansion and accelerator, designed to further elevate performance and expand creative workflows.
The takeaway
OWC's focus on the 'invisible layer' of storage, connectivity, and software solutions that power modern media production is crucial as workflows become more data-intensive and complex. The company's new products and innovations unveiled at NAB 2026 aim to remove friction from the entire production process, enabling creatives, engineers, and businesses to work more efficiently and effectively.
