Mike Tyson Joins Sugar Factory as Brand Ambassador for New Frozen Sliders

The former heavyweight champion will promote the brand's first retail product line, Sugar Factory at Home.

Apr. 6, 2026 at 8:53pm

Got story updates? Submit your updates here. ›

An extreme close-up photograph of a colorful, glossy rainbow-colored burger bun, capturing the luxurious, high-fashion texture and dramatic studio lighting to create a glamorous, high-end aesthetic.Mike Tyson's new partnership with Sugar Factory brings the boxing legend's bold persona to the frozen food aisle.Stickney Today

Mike Tyson, the 59-year-old former undisputed heavyweight boxing champion, has partnered with Sugar Factory to serve as the brand ambassador for their new frozen 'Rainbow Sliders' product line. The sliders, which will be available at Jewel-Osco grocery stores, are part of Sugar Factory's new retail brand called Sugar Factory at Home. Tyson, who has been active in the health and wellness space lately, says the vibrant sliders and collectible rubber ducky in each box are a perfect fit for his bold and iconic persona.

Why it matters

This partnership represents Tyson's latest move outside of boxing, as the legendary fighter continues to diversify his business ventures and align himself with health-conscious brands. Sugar Factory, known for attracting celebrity endorsements, is expanding into the retail frozen food market with this new product line, which they hope will appeal to Tyson's fanbase and health-minded consumers.

The details

The frozen Rainbow Sliders will be available at Jewel-Osco stores, and Sugar Factory is hosting a launch event on April 10 in Stickney, Illinois where fans can meet Tyson in person. The sliders are made with real beef, contain no seed oils, and have up to 16 grams of protein per serving. This aligns with Tyson's recent involvement in an anti-processed food campaign backed by Robert F. Kennedy Jr.'s nonprofit, where Tyson has called fighting obesity 'the biggest fight of my life'.

  • Sugar Factory announced the partnership and new frozen product line on Instagram on March 27, 2026.
  • The Rainbow Sliders launch event with Tyson is scheduled for April 10, 2026 in Stickney, Illinois.

The players

Mike Tyson

A 59-year-old former undisputed heavyweight boxing champion who has been active in the health and wellness space, including starring in an anti-processed food campaign backed by Robert F. Kennedy Jr.

Sugar Factory

A candy and dessert restaurant chain founded in 2009 that is known for attracting celebrity endorsements and is now expanding into the retail frozen food market with its new Sugar Factory at Home brand.

Got photos? Submit your photos here. ›

What they’re saying

“Sugar Factory's Rainbow Sliders have always been a personal favorite and a must-have for my family. I am thrilled to partner with them for the launch of their frozen line. Between the vibrant sliders and the collectible rubber ducky in every box, this collab is just as bold and iconic as my face tattoo.”

— Mike Tyson

What’s next

The launch event with Mike Tyson for the new Sugar Factory at Home Rainbow Sliders is scheduled for April 10, 2026 in Stickney, Illinois.

The takeaway

This partnership between Mike Tyson and Sugar Factory represents the boxing legend's continued diversification beyond the ring, as he aligns himself with health-conscious brands that can leverage his bold and iconic persona. For Sugar Factory, the Tyson endorsement is part of their strategy to expand their celebrity-driven brand into the retail frozen food market.