G6 Hospitality Expands Studio 6 Footprint in Q1

More than 35 new extended-stay locations opened across the U.S.

Apr. 20, 2026 at 12:00pm

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A high-end, photorealistic studio still-life photograph featuring a polished, geometric metal model of a hotel building surrounded by abstract shapes and forms representing business travel and long-term lodging demand. The objects are arranged elegantly on a clean, monochromatic background using dramatic studio lighting.G6 Hospitality's strategic expansion of its Studio 6 extended-stay brand reflects the growing need for affordable, flexible lodging options driven by business travel and workforce mobility.Chicago Today

G6 Hospitality, the parent company of Motel 6 and Studio 6, reported the opening of over 35 new Studio 6 extended-stay locations during the first quarter of 2026. The additions comprise a mix of conversions and new-build developments in markets supported by business travel, workforce mobility, and long-term lodging demand.

Why it matters

The expansion of Studio 6 extended-stay properties across the U.S. reflects the growing demand for affordable, long-term accommodations, particularly in markets driven by business travel and workforce mobility. This strategic growth allows G6 Hospitality to strengthen its presence in high-demand areas and better serve the evolving needs of travelers.

The details

The new Studio 6 properties were added in markets including Birmingham, Alabama; Sacramento and Fresno, California; Fort Myers and Jacksonville, Florida; Chicago, Illinois; Washington, D.C.; Minneapolis, Minnesota; Rochester and Buffalo, New York; Cincinnati, Ohio; El Paso, Texas; Memphis, Tennessee; Oklahoma City, Oklahoma; Milwaukee, Wisconsin; and Seattle, Washington.

  • G6 Hospitality reported the opening of the new Studio 6 locations in the first quarter of 2026.

The players

G6 Hospitality

The parent company of Motel 6 and Studio 6, a leading provider of affordable extended-stay accommodations in the United States.

Sonal Sinha

The CEO of G6 Hospitality.

Anuj Ladha

The Vice President of G6 Hospitality.

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What they’re saying

“Continued expansion allows us to strengthen our presence in high-demand markets and better serve the evolving needs of long-term travelers.”

— Sonal Sinha, CEO, G6 Hospitality

“We are seeing strong demand for extended-stay accommodations across several of our priority markets, particularly in locations driven by workforce mobility and long-term travel needs.”

— Anuj Ladha, VP, G6 Hospitality

What’s next

G6 Hospitality plans to continue expanding its Studio 6 footprint in high-demand markets across the United States to meet the growing need for affordable extended-stay accommodations.

The takeaway

The rapid expansion of Studio 6 extended-stay properties by G6 Hospitality reflects the increasing demand for flexible, long-term lodging options, particularly in areas driven by business travel and workforce mobility. This strategic growth allows the company to strengthen its presence in key markets and better serve the evolving needs of travelers.