Nutella Unveils New Peanut Flavor for First Time in 60 Years

The new product blends classic hazelnut spread with roasted peanuts.

Apr. 18, 2026 at 9:20am

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A close-up, high-contrast photograph of a glass jar of Nutella Peanut spread, the label prominently displayed against a clean, monochromatic background, capturing the rich, creamy texture of the new product.Nutella's new peanut-infused spread aims to blend the classic hazelnut flavor with a modern twist.Chicago Today

Nutella, the popular hazelnut spread, has announced the launch of a new flavor called 'Nutella Peanut.' This marks the first time in 60 years that Nutella has introduced a new variety to its product line. The new spread combines Nutella's signature creamy texture with the taste of roasted peanuts, delivering a unique twist on the classic hazelnut flavor.

Why it matters

The introduction of Nutella Peanut is a significant move for the brand, as it represents a departure from the original Nutella recipe that has remained largely unchanged for decades. This new flavor is likely an attempt by Nutella to appeal to a wider audience and stay competitive in the crowded spread market, where peanut butter-based products have gained popularity in recent years.

The details

Nutella Peanut will be produced at Ferrero's new 70,000 square foot manufacturing facility in Franklin Park, Illinois, which also houses production for Butterfinger and Baby Ruth candy bars. The decision to produce the new flavor in a separate facility was made to ensure no cross-contamination with peanut products. Nutella Peanut will be available in 13-ounce jars and 26.5-ounce twin packs.

  • Nutella Peanut was unveiled to the public this week (April 18, 2026).
  • Ferrero's new manufacturing facility in Franklin Park, Illinois opened in May 2024.

The players

Ferrero

The Italian confectionery company that owns the Nutella brand and is responsible for the development and production of Nutella Peanut.

Noah Szporn

The senior vice president of spreads for Ferrero, who was quoted in the press release announcing the new Nutella Peanut flavor.

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What they’re saying

“Nutella Peanut delivers the same creamy experience fans know and love, now blended with the irresistible taste of roasted peanuts. Our fans have been asking for this for years. We heard them, and afternoon snack time will never be the same.”

— Noah Szporn, Senior Vice President of Spreads, Ferrero

What’s next

Nutella Peanut is expected to hit store shelves in the coming weeks, giving consumers the chance to try the new flavor for themselves.

The takeaway

The launch of Nutella Peanut represents a strategic move by Ferrero to diversify the Nutella brand and cater to evolving consumer preferences. By blending the classic hazelnut spread with peanuts, Nutella is aiming to capture a new segment of the spread market and maintain its position as a beloved and innovative brand.