Nutella Unveils First New Flavor in 60 Years

Nutella Peanut blends classic hazelnut spread with roasted peanuts

Apr. 17, 2026 at 8:06pm

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A photorealistic studio still-life photograph of a glass jar of Nutella Peanut spread, resting on a clean, monochromatic background and illuminated by dramatic studio lighting to showcase the rich, creamy texture of the product.Nutella's new peanut-infused spread offers a unique twist on the classic hazelnut flavor, catering to the growing demand for innovative snack options.Chicago Today

For the first time in six decades, Nutella has announced a new flavor - Nutella Peanut. The new product combines the iconic hazelnut spread with the taste of roasted peanuts, delivering a creamy, irresistible new option for fans. Nutella Peanut will be produced at a dedicated facility in Chicago to avoid any cross-contamination with peanut products.

Why it matters

The introduction of Nutella Peanut marks a significant milestone for the beloved brand, which has maintained its classic hazelnut recipe for over half a century. This new flavor expansion reflects Nutella's efforts to innovate and cater to evolving consumer preferences, while also addressing allergy concerns by producing the peanut-infused version in a separate facility.

The details

Nutella Peanut will be available in 13-ounce jars and 26.5-ounce twin packs. The new product is being produced at Ferrero's 70,000 square foot plant in Franklin Park, Chicago, which opened in May 2024 to support the company's portfolio expansion and geographic growth. Ferrero insists that Nutella Peanut is not simply 'Nutella and peanut butter,' as it still contains hazelnut, though in a lesser amount than the traditional Nutella spread.

  • Nutella Peanut was unveiled this week (April 17, 2026).
  • Ferrero's new 70,000 square foot plant in Franklin Park, Chicago opened in May 2024.

The players

Ferrero

The Italian confectionery company that owns the Nutella brand and is responsible for the development and production of Nutella Peanut.

Noah Szporn

The senior vice president of spreads for Ferrero, who announced the launch of Nutella Peanut.

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What they’re saying

“Nutella Peanut delivers the same creamy experience fans know and love, now blended with the irresistible taste of roasted peanuts. Our fans have been asking for this for years. We heard them, and afternoon snack time will never be the same.”

— Noah Szporn, Senior Vice President of Spreads, Ferrero

The takeaway

The introduction of Nutella Peanut represents a strategic move by Ferrero to expand the iconic Nutella brand and cater to evolving consumer preferences, while also addressing allergy concerns through dedicated production facilities. This new flavor offering is likely to generate significant excitement among Nutella fans and could potentially open up new market opportunities for the brand.