Groupon Shares Plunge 7.5% After Earnings Miss

Analysts remain divided on the daily deals company's future performance.

Apr. 17, 2026 at 10:22pm

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An extreme close-up of heavy, industrial banking machinery and equipment, representing the complex financial systems and institutional challenges facing Groupon as it works to improve its performance.As Groupon struggles to adapt its daily deals model, a close examination of the company's financial infrastructure reveals the operational challenges it must overcome.Chicago Today

Shares of Groupon (NASDAQ:GRPN) fell 7.5% on Friday after the company reported weaker-than-expected quarterly earnings. The Chicago-based daily deals platform saw its stock trade as low as $14.33 per share, a significant drop from its previous close of $15.52.

Why it matters

Groupon's earnings miss and stock decline highlight the ongoing challenges the company faces in its transition from a daily deals pioneer to a more diversified e-commerce player. Analysts remain divided on Groupon's long-term prospects, with some seeing further downside and others believing the stock is undervalued.

The details

Groupon reported Q1 earnings of $0.17 per share, missing the consensus estimate of $0.19 per share. Revenue also fell short, coming in at $132.71 million versus the expected $137.34 million. The company's 50-day and 200-day moving averages are $11.93 and $15.93, respectively, indicating significant volatility in the stock price.

  • Groupon reported Q1 2026 earnings on Tuesday, March 10, 2026.
  • Groupon's stock fell 7.5% on Friday, April 17, 2026.

The players

Groupon, Inc.

An online marketplace that connects subscribers with local merchants offering discounted goods, services and experiences. Groupon was founded in Chicago in 2008 and pioneered the daily deals model.

The Goldman Sachs Group

An investment bank that recently cut its price target on Groupon from $17 to $10, issuing a 'sell' rating on the stock.

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The takeaway

Groupon's latest earnings miss and stock decline underscore the company's ongoing struggle to adapt its daily deals model to the evolving e-commerce landscape. While some analysts see further downside, others believe the stock is undervalued, highlighting the divergent views on Groupon's long-term prospects.