RUDSAK Celebrates 30 Years as Top Outerwear Brand

Montreal-based luxury fashion label RUDSAK marks over three decades of outerwear expertise, earning Outerwear Brand of the Year award and expanding retail presence across North America and globally.

Apr. 16, 2026 at 3:39am

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A high-end studio photograph showcasing a collection of elegant, premium outerwear pieces from the RUDSAK brand, including a leather jacket, a down-filled puffer coat, and a wool-blend winter coat, arranged on a clean, monochromatic background and lit dramatically to highlight their luxurious materials and craftsmanship.RUDSAK's premium outerwear collection, crafted with meticulous attention to detail and materials, reflects the brand's 30-year legacy of luxury fashion innovation.Chicago Today

RUDSAK, the Montreal-founded luxury outerwear and lifestyle brand, is reinforcing its standing as one of North America's leading names in elevated outerwear following more than 30 years of sustained growth, a string of retail expansions, and recognition as the 2023 Canadian Arts and Fashion Awards Outerwear Brand of the Year. Founded in 1994 by Evik Asatoorian, RUDSAK has grown from a single leather jacket producer to a full lifestyle brand with physical stores across Canada and the Eastern United States, a strong e-commerce business, and distribution through premium retail partners.

Why it matters

RUDSAK's success over the past three decades highlights the enduring demand for high-quality, fashionable outerwear, especially as consumers seek durable, sustainable clothing options. The brand's CAFA award and continued retail expansion demonstrate its ability to innovate and stay relevant in a competitive luxury apparel market.

The details

Outerwear remains the cornerstone of RUDSAK's commercial identity, with the brand's range spanning lightweight transitional layers, ethically sourced down-filled puffers, parkas, and winter statement coats. All products are developed in-house under Founder and President Evik Asatoorian's creative direction, using premium materials selected for quality, performance, and finish. In addition to outerwear, RUDSAK offers a broader product range including leather apparel, ready-to-wear, footwear, handbags, and accessories.

  • RUDSAK was founded in 1994 in Montreal.
  • In 2023, RUDSAK was named the Canadian Arts and Fashion Awards Outerwear Brand of the Year.
  • In 2024, RUDSAK marked its 30th anniversary with the opening of a boutique at Montreal's Royalmount Mall and new locations in Chicago and Washington.
  • RUDSAK's e-commerce business delivered a 33% year-over-year growth in 2024.

The players

RUDSAK

A Montreal-based luxury fashion brand founded in 1994, known for its outerwear, leather apparel, ready-to-wear, footwear, handbags, and accessories.

Evik Asatoorian

The founder and president of RUDSAK, who has led the brand's creative direction and growth over the past three decades.

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What they’re saying

“We are honored to receive the Outerwear Brand of the Year award, and our expansion into the U.S. and wholesale business is a testament to the dedication and passion of our entire team.”

— Evik Asatoorian, Founder and President, RUDSAK

“In the first year, we did about $600,000 in business. Our momentum continued to build from there.”

— Evik Asatoorian, Founder and President, RUDSAK

What’s next

RUDSAK plans to continue expanding its retail footprint in North America and Europe, while also exploring new wholesale partnerships in Asia to further grow its global reach. The brand will also focus on developing more sustainable and technologically advanced outerwear products to meet evolving consumer demands.

The takeaway

RUDSAK's three-decade journey from a single leather jacket producer to an award-winning, internationally recognized outerwear brand showcases the power of consistent quality, innovation, and a strong commitment to the local Montreal design community. The brand's success underscores the enduring consumer appetite for premium, functional fashion that balances style and sustainability.