Macy's Flower Show Blooms with 'Homegrown' Celebration

Macy's flagship stores to showcase vibrant floral displays and Mother's Day festivities

Apr. 14, 2026 at 3:19pm

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An abstract, out-of-focus photograph featuring blurred, colorful floral arrangements and lifestyle scenes, conveying the celebratory and atmospheric mood of the Macy's Flower Show.The Macy's Flower Show's immersive floral displays and multisensory experiences will transport visitors on a vibrant, cross-country journey celebrating the natural beauty of America's gardens.Chicago Today

Macy's is set to host its 51st annual Flower Show this spring, with the 2026 edition themed 'Homegrown' to celebrate America's gardens and regional botanicals. The iconic Herald Square flagship in New York and the State Street location in Chicago will both feature immersive floral installations, special events, and exclusive product collections to mark the occasion.

Why it matters

The Macy's Flower Show is a longstanding tradition that brings the community together to appreciate nature and artistry. This year's 'Homegrown' theme aligns with Macy's broader 'Celebrations Start at Macy's' platform, reinforcing the retailer's role in marking meaningful moments for customers across the country.

The details

The Herald Square flagship will transform its main floor from April 23 to May 10, featuring dynamic floral displays created in partnership with landscape artists ManscapersNY and fresh flowers from The Bouqs Co. Valentino Beauty will also create an exclusive multisensory exhibit on the mezzanine. Meanwhile, Macy's State Street in Chicago will host a pop-up Flower Show installation from April 16 to May 10, inspired by 'Homegrown' and Chicago's iconic State Street imagery.

  • The Macy's Flower Show will run from April 23 to May 10, 2026 at the Herald Square flagship in New York.
  • A Macy's Flower Show pop-up will be on display from April 16 to May 10, 2026 at the State Street location in Chicago.

The players

Macy's

The largest retail brand of Macy's, Inc., serving as a style destination for generations of customers through its nationwide network of stores and e-commerce platform.

ManscapersNY

Landscape artists who will partner with Macy's to create the floral displays for the Flower Show at the Herald Square flagship.

The Bouqs Co.

A floral provider that will supply the fresh flowers for the Macy's Flower Show installations.

Valentino Beauty

A beauty brand that will create an exclusive multisensory exhibit as part of the Macy's Flower Show at the Herald Square location.

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What they’re saying

“Macy's Flower Show is one of the cornerstone events of our year-long campaign, 'Celebrations Start at Macy's'. This year's 'Homegrown' theme celebrates our country's floral landscapes through an immersive journey across America brought to life with craftsmanship, artistry and multisensory experiences.”

— Sharon Otterman, Chief Marketing Officer, Macy's

What’s next

Macy's will celebrate mothers nationwide on May 9 with Celebration Saturdays, offering exclusive in-store experiences and surprises at select locations.

The takeaway

The Macy's Flower Show continues to be a beloved tradition that brings the community together to appreciate nature, artistry, and the changing of the seasons. This year's 'Homegrown' theme celebrates the diversity of America's floral landscapes and reinforces Macy's role as a hub for meaningful celebrations.