Joe Freshgoods and New Balance Unveil 1890 Collaboration

The two-pack draws inspiration from the bold aesthetics of 1990s rap and R&B music videos.

Apr. 14, 2026 at 4:04am

Got story updates? Submit your updates here. ›

A striking, abstract composition of jagged geometric shapes in bold red, white, and black, conceptually representing the vibrant visuals of 1990s rap and R&B music.The upcoming Joe Freshgoods x New Balance 1890 collaboration draws inspiration from the bold aesthetics of 90s music videos, blending retro running style with modern design.Chicago Today

Chicago-based designer Joe Freshgoods has officially unveiled his 12th collaboration with New Balance, highlighting the emerging 1890 silhouette. The upcoming two-pack draws direct inspiration from the vibrant visuals and unmistakable attitude of 1990s rap and R&B music videos, arriving in two distinct colorways titled 'Finger Waves' and 'Naughty Things'.

Why it matters

This collaboration continues Joe Freshgoods' successful partnership with New Balance, blending the brand's retro running heritage with the designer's unique storytelling approach inspired by 90s music culture. The 1890 model represents an emerging silhouette for New Balance, positioning the brand to reach new audiences through Freshgoods' distinct creative lens.

The details

The 'Finger Waves' iteration adopts a cooler palette, utilizing purple tones layered across a breathable mesh upper with glossy black overlays extending through the midsole and heel. The 'Naughty Things' colorway shifts to a warmer spectrum, combining vibrant shades of orange, red, and yellow framed by black accents and bright contrast laces. Both pairs feature the model's signature ABZORB cushioning technology, ensuring the 1890 maintains its functional retro running roots while introducing a more sculpted, modern shape. Special packaging and discrete co-branded details round out the project, adding further depth to the duo's long-running visual storytelling partnership.

  • The upcoming Joe Freshgoods x New Balance 1890 collaboration is set to release soon.

The players

Joe Freshgoods

A Chicago-based designer who has collaborated with New Balance 12 times, blending the brand's retro running heritage with his unique storytelling approach inspired by 90s music culture.

New Balance

An American athletic footwear and apparel company known for its retro running silhouettes and collaborations with influential designers and brands.

Got photos? Submit your photos here. ›

The takeaway

This latest Joe Freshgoods x New Balance collaboration showcases the designer's ability to breathe new life into the brand's classic models, tapping into the bold aesthetics and cultural influence of 90s music to create a unique and highly anticipated sneaker release.