GHOST® Channels Classic Lemon-Lime Nostalgia with New 7up® Energy Drink Launch

The Limited-Time Release Brings the Unmistakable 7up® Flavor into the Energy Category Through Ghost®'s Partnership with Keurig Dr Pepper

Apr. 14, 2026 at 12:55pm

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A photorealistic studio still-life image of a metallic GHOST® Energy x 7UP® Lemon Lime can, using dramatic lighting and shadows to conceptually represent the fusion of classic and contemporary beverage brands.The new GHOST® Energy x 7UP® Lemon Lime collaboration blends nostalgic soda flavor with modern energy drink performance.Chicago Today

GHOST®, the lifestyle sports nutrition brand known for its authentic collaborations and fully transparent formulas, is introducing its latest flavor: GHOST® Energy x 7UP® Lemon Lime. Created in partnership with Keurig Dr Pepper (KDP), the limited-time release marks GHOST®'s first licensed flavor with KDP and delivers the iconic lemon-lime taste of 7UP® in a refreshing, energy and focus-fueling format.

Why it matters

This collaboration thoughtfully extends an iconic brand into a new moment that feels modern, intuitive and authentic to both partners. The activation of the brands aligns with evolving consumer needs, especially in fast growing categories like energy.

The details

The new flavor is a completely original formula, developed in collaboration with 7UP® to deliver a true-to-brand lemon-lime experience that stands on its own within the GHOST® Energy lineup. Built from the ground up, the release reflects GHOST®'s commitment to bringing recognizable, iconic flavors to life in a way that feels both authentic and distinctly its own. In addition to the flavor, GHOST® Energy x 7UP® features a standout metallic can design inspired by classic soda packaging, reinforcing the nostalgic connection while delivering a modern, shelf-ready look.

  • The 7UP® Lemon Lime flavor is now available for a limited time.

The players

GHOST®

A lifestyle sports nutrition brand known for its authentic collaborations and fully transparent formulas.

Keurig Dr Pepper (KDP)

A company that partnered with GHOST® to create the new GHOST® Energy x 7UP® Lemon Lime flavor.

Dan Lourenço

The Co-Founder and CEO of GHOST®.

Justin Whitmore

The President of Energy Brands at Keurig Dr Pepper.

7UP®

An iconic lemon-lime soda brand that collaborated with GHOST® on the new energy drink flavor.

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What they’re saying

“This one is special for us. Since announcing the GHOST® partnership with Keurig Dr Pepper, our fans have been eager to see how it would come to life through one of the iconic brands in their portfolio. 7UP® is iconic. It's refreshing, nostalgic, and has even inspired GHOST® in the past. We're excited to bring this flavor to life in a way that stays true to both brands, and we believe it's going to be one of the standout flavors of the summer in the energy drink space.”

— Dan Lourenço, Co-Founder and CEO of GHOST®

“This collaboration thoughtfully extends an iconic brand into a new moment that feels modern, intuitive and authentic to both partners. This activation of our brands aligns with evolving consumer needs, especially in fast growing categories like energy.”

— Justin Whitmore, President, Energy Brands at Keurig Dr Pepper

What’s next

Fans can look forward to more coming soon from GHOST®, with additional flavor news on the horizon within the Keurig Dr Pepper family of brands.

The takeaway

This new GHOST® Energy x 7UP® Lemon Lime flavor represents an innovative collaboration that blends nostalgia, flavor innovation, and performance, delivering an iconic taste experience for energy drink consumers.