Air Jordan 4 OG 'Bred' Returns as 2026 Grail

The iconic sneaker worn by Michael Jordan during 'The Shot' is set for a highly anticipated re-release.

Published on Feb. 27, 2026

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The Air Jordan 4 OG 'Bred' (Style Code: FV5029-001), worn by Michael Jordan during his famous 'The Shot' moment in the 1989 NBA Playoffs, is confirmed to return in 2026. This true-to-the-original release will feature the same black nubuck, Cement Grey accents, and Fire Red hits that made the silhouette an instant classic. Sneaker enthusiasts are eagerly awaiting the Black Friday 2026 drop on Nike SNKRS and select Jordan Brand retailers.

Why it matters

The Air Jordan 4 'Bred' is one of the most iconic sneakers in basketball and streetwear history. Its return will be a major event for sneaker culture, as the shoe holds legendary status and was pivotal in bridging the gap between athletic and mainstream fashion. Fans will have a chance to own a piece of NBA history with this re-release.

The details

The 2026 Air Jordan 4 OG 'Bred' will be an exact replica of the original 1989 release, featuring the same premium black nubuck, Cement Grey accents, and Fire Red hits. The shoe will also include the original Nike Air branding on the heel, as well as the classic Michael Jordan face box, adding to the exclusivity and collectibility of the drop.

  • The Air Jordan 4 OG 'Bred' is set to release on Black Friday, November 27, 2026.

The players

Michael Jordan

Legendary NBA player who wore the Air Jordan 4 'Bred' during his famous 'The Shot' moment in the 1989 NBA Playoffs.

Tinker Hatfield

Renowned Nike designer who created the iconic Air Jordan 4 silhouette.

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What’s next

Sneaker enthusiasts should stay alert for shock drops, raffles, and draws as the November 2026 release date approaches. The high demand for this grail-level release is expected to make it a highly competitive and sought-after drop.

The takeaway

The return of the Air Jordan 4 OG 'Bred' is a momentous occasion for sneaker culture, as it represents a pivotal moment in the intersection of basketball, streetwear, and mainstream fashion. This release will allow a new generation of fans to own a piece of NBA history and experience the iconic silhouette that helped propel Michael Jordan and the Air Jordan brand to global fame.