Gwyneth Paltrow Undergoes $36,500 Blood Detox Treatment

The Goop founder says the procedure was aimed at removing toxins from her body.

Published on Feb. 14, 2026

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Gwyneth Paltrow, the 53-year-old Oscar-winning actress and founder of the wellness brand Goop, has revealed that she underwent an expensive blood-filtering 'detox' treatment in an effort to remove alleged toxins from her body. The treatment, known as therapeutic plasma exchange, was performed at a clinic in Chicago and cost Paltrow $36,500.

Why it matters

Paltrow's endorsement of the costly and unproven 'detox' treatment highlights the continued popularity of alternative wellness practices, even among celebrities, despite a lack of scientific evidence supporting their efficacy. This raises concerns about the spread of misinformation and the potential for vulnerable individuals to waste money on ineffective procedures.

The details

During the therapeutic plasma exchange procedure, Paltrow's blood was removed, filtered, and then returned to her body in an attempt to remove toxins. The treatment, which is not approved by the FDA for detoxification purposes, is typically used for certain medical conditions like autoimmune disorders.

  • Paltrow underwent the $36,500 blood detox treatment in Chicago in 2026.

The players

Gwyneth Paltrow

A 53-year-old Oscar-winning actress and the founder of the wellness brand Goop.

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What they’re saying

“I did this really intense detox that involved, like, taking all my blood out, filtering it, and then putting it back in.”

— Gwyneth Paltrow (wn.com)

The takeaway

Paltrow's endorsement of this unproven and costly 'detox' treatment highlights the need for greater scrutiny of alternative wellness practices, especially those promoted by celebrities, to ensure consumers are not misled or taken advantage of.