Bad Bunny's Super Bowl Halftime Show Sparks Global Streaming Surge

Apple Music data shows sharp gains across charts, playlists and music discovery platforms after the performance.

Published on Feb. 10, 2026

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Bad Bunny's Super Bowl halftime performance led to an immediate surge in global listening, with new data from Apple Music showing significant gains across streaming charts, playlists and music discovery platforms in the hours following the show. Apple Music reported that Bad Bunny's show playlist became the most-played set list on the platform, and the Puerto Rican superstar dominated the Apple Music Daily Top 100 Global chart, landing 23 songs in the Top 100, including nine in the Top 25 and five in the Top 10.

Why it matters

Bad Bunny's Super Bowl halftime show performance showcased his growing global popularity and influence, with the data from Apple Music highlighting the immediate impact the show had on streaming and music discovery. This underscores the power of high-profile live performances to drive significant audience engagement and streaming activity.

The details

According to Apple Music, Bad Bunny's album 'Debí Tirar Más Fotos' appeared on album charts in 155 countries, reaching the Top 10 in 128 countries and hitting No. 1 in 46, including major markets like Mexico, Colombia, Chile, Brazil, Germany, France and Spain. In the U.S., the top cities for Bad Bunny listening were Los Angeles, New York, Chicago and Dallas. Music discovery platform Shazam also reflected a spike in engagement, with recognitions of Bad Bunny's catalog increasing by more than 400% during and immediately following the halftime show compared to the daily average.

  • Bad Bunny's Super Bowl halftime performance took place on Sunday, February 8, 2026.
  • Apple Music reported the data and surge in streaming activity on Monday, February 10, 2026, the day after the Super Bowl.

The players

Bad Bunny

A Puerto Rican superstar and one of the leading global Latin music artists, who performed the Super Bowl LX halftime show.

Apple Music

A major music streaming platform that sponsored the Super Bowl LX halftime show and provided data on the immediate impact of Bad Bunny's performance.

Shazam

A music discovery platform that also saw a significant spike in engagement around Bad Bunny's Super Bowl halftime show performance.

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What they’re saying

“We have had the pleasure of working with Bad Bunny since 2016, and watching him grow into this massive global superstar has been incredible and exciting, but not at all surprising.”

— Oliver Schusser, Vice President of Apple Music and Beats (wklh.com)

The takeaway

Bad Bunny's dynamic Super Bowl halftime show performance cemented his status as a global music superstar, driving a massive surge in streaming, chart performance and music discovery across platforms like Apple Music and Shazam. This data highlights the power of high-profile live events to instantly amplify an artist's reach and popularity, especially for Latin and non-English language artists like Bad Bunny who are increasingly breaking through to mainstream audiences.