Bad Bunny's Super Bowl Halftime Show Sparks Global Streaming Surge

Apple Music data shows immediate surge in listening, charting, and music discovery after Puerto Rican superstar's performance

Published on Feb. 10, 2026

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Bad Bunny's high-energy Super Bowl halftime show performance led to a massive surge in global listening and engagement across Apple Music, according to data released by the platform. Within hours, Bad Bunny's songs dominated Apple Music's charts, playlists, and music discovery platforms worldwide, with his album appearing on charts in 155 countries and hitting #1 in 46 countries. The data shows the immediate impact of Bad Bunny's show on audience behavior and the growing global popularity of Latin music.

Why it matters

Bad Bunny's Super Bowl halftime show performance represented a landmark moment for Latin music, showcasing the genre's rising global appeal. The data from Apple Music demonstrates the massive influence and cultural impact Bad Bunny has achieved, highlighting the growing demand for diverse musical representation on the world's biggest stages.

The details

According to Apple Music, Bad Bunny's halftime show playlist became the most-played set list on the platform shortly after the performance. He went on to dominate the Apple Music Daily Top 100 Global chart, landing 23 songs in the Top 100, including 9 in the Top 25 and 5 in the Top 10. His track 'DtMF' rose to #1. Several of the charting songs marked notable returns, re-entering the daily Top 100 Global for the first time in years. Apple Music data also showed widespread international momentum, with Bad Bunny's album appearing on charts in 155 countries and hitting #1 in 46 countries.

  • Bad Bunny's Super Bowl halftime show performance took place on Sunday, February 9, 2026.
  • The data from Apple Music was released on Monday, February 10, 2026, showing the immediate surge in global listening and engagement following the performance.

The players

Bad Bunny

A Puerto Rican superstar and one of the leading global superstars in Latin music, known for his innovative blend of reggaeton, trap, and Latin pop.

Apple Music

A major music streaming platform that was a sponsor of the Super Bowl halftime show and provided data on the immediate impact of Bad Bunny's performance.

Oliver Schusser

Vice president of Apple Music and Beats, who commented on the platform's long-standing relationship with Bad Bunny and his growing global influence.

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What they’re saying

“We have had the pleasure of working with Bad Bunny since 2016, and watching him grow into this massive global superstar has been incredible and exciting, but not at all surprising.”

— Oliver Schusser, Vice President of Apple Music and Beats (Associated Press)

What’s next

The data from Apple Music provides an early look at the impact of Bad Bunny's Super Bowl halftime show performance. As the music industry continues to analyze the broader trends and audience engagement, it will be interesting to see how this landmark moment for Latin music translates into longer-term growth and recognition for Bad Bunny and other Latin artists on the global stage.

The takeaway

Bad Bunny's electrifying Super Bowl halftime show performance has solidified his status as a global superstar and underscored the rising popularity of Latin music worldwide. The immediate surge in streaming, charting, and music discovery activity captured by Apple Music data demonstrates the massive influence and cultural impact Bad Bunny has achieved, paving the way for greater representation and recognition of diverse musical talents on the world's biggest stages.