Bad Bunny's Super Bowl Halftime Show Sparks Global Streaming Surge

Apple Music data shows sharp gains across charts, playlists and music discovery platforms

Published on Feb. 9, 2026

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Bad Bunny's Super Bowl halftime performance led to an immediate surge in global listening, with new data from Apple Music showing sharp gains across streaming charts, playlists and music discovery platforms in the hours following the show. Apple Music reported that Bad Bunny's album 'Debí Tirar Más Fotos' appeared on charts in 155 countries, reaching the Top 10 in 128 countries and hitting No. 1 in 46 countries.

Why it matters

Bad Bunny's Super Bowl halftime show performance was a major cultural moment, showcasing the growing global popularity of Latin music and artists. The data from Apple Music highlights the significant impact that high-profile live performances can have on streaming and music discovery, especially for artists with a large and engaged fanbase.

The details

According to Apple Music, Bad Bunny's show playlist became the most-played set list on the platform shortly after the performance. He dominated the Apple Music Daily Top 100 Global chart, landing 23 songs in the Top 100, including nine in the Top 25 and five in the Top 10. His track 'DtMF' rose to No. 1. Several of the charting songs marked notable returns, re-entering the daily Top 100 Global for the first time in years. Apple Music data also showed widespread international momentum, with Bad Bunny's album appearing on charts in 155 countries and hitting No. 1 in 46 countries. In the U.S., the top cities for Bad Bunny listening were Los Angeles, New York, Chicago and Dallas.

  • Bad Bunny's Super Bowl halftime performance took place on Sunday, February 9, 2026.
  • Apple Music reported the streaming data in the hours immediately following the halftime show on Monday, February 10, 2026.

The players

Bad Bunny

A Puerto Rican superstar and one of the leading figures in the global rise of Latin music.

Apple Music

A music streaming service and a sponsor of the Super Bowl halftime show.

Shazam

A music discovery platform that saw a significant spike in engagement during and after Bad Bunny's halftime performance.

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What they’re saying

“We have had the pleasure of working with Bad Bunny since 2016, and watching him grow into this massive global superstar has been incredible and exciting, but not at all surprising. His fans on Apple Music are very engaged, and I think these numbers reflect his huge influence and impact on music culture.”

— Oliver Schusser, Vice President of Apple Music and Beats (wbal.com)

The takeaway

Bad Bunny's Super Bowl halftime show performance was a landmark moment that showcased the global reach and popularity of Latin music. The immediate surge in streaming and music discovery activity on platforms like Apple Music and Shazam underscores the significant cultural impact of high-profile live performances, especially for artists with a dedicated and engaged fanbase.