Chicago's Puerto Rican Community Celebrates Bad Bunny's Super Bowl Halftime Show

Businesses, museums, and fans in the Chicago area are finding creative ways to mark the historic performance.

Published on Feb. 6, 2026

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There is immense excitement in Chicago's Puerto Rican community ahead of Bad Bunny's highly anticipated Super Bowl halftime performance. Businesses like Galería Chicago and Brew Brew Coffee & Tea have created special tributes, while the National Museum of Puerto Rican Arts and Culture says Bad Bunny's music resonates deeply, reflecting on complex issues facing Puerto Rico. Many see his Super Bowl appearance as a landmark moment for Latin representation on the world's biggest stage.

Why it matters

Bad Bunny's Super Bowl halftime show is a historic moment for the Puerto Rican community, both in Chicago and globally. His rise from a grocery bagger to a Grammy-winning global superstar is inspiring, and his music's ability to tackle serious social and political issues makes his platform all the more significant. Chicago's Puerto Rican businesses and institutions are rallying around this moment to celebrate their culture and identity.

The details

Galería Chicago, a nightclub in the Gold Coast neighborhood, has constructed a replica of Bad Bunny's "Casita" set piece from his recent tour, which has drawn large crowds. Brew Brew Coffee & Tea near Logan Square has launched a "Benito Latte" inspired by traditional Puerto Rican flavors. The National Museum of Puerto Rican Arts and Culture in Humboldt Park says Bad Bunny's music "makes you reflect, it makes you think, it makes you angry, it makes you cry" by addressing the struggles and inequalities in Puerto Rico.

  • Bad Bunny will perform during the Super Bowl LIX halftime show on February 11, 2026.

The players

Bad Bunny

A Puerto Rican singer, rapper, and songwriter who has become a global superstar, winning multiple Grammy Awards and breaking language barriers with his music that tackles complex social and political issues.

Galería Chicago

A nightclub in Chicago's Gold Coast neighborhood that has constructed a replica of Bad Bunny's "Casita" set piece to celebrate his Super Bowl halftime performance.

Brew Brew Coffee & Tea

A coffee shop near Chicago's Logan Square that has launched a "Benito Latte" inspired by traditional Puerto Rican flavors to mark Bad Bunny's Super Bowl appearance.

Billy Ocasio

The CEO of the National Museum of Puerto Rican Arts and Culture in Chicago's Humboldt Park neighborhood, who says Bad Bunny's music "makes you reflect, it makes you think, it makes you angry, it makes you cry" by addressing the struggles and inequalities in Puerto Rico.

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What they’re saying

“When he started making music, he was a bag boy, and now you know he won a Grammy for the number one album. He's doing a lot of iconic things.”

— Orlando Zapata, Manager, Galería Chicago (abc7chicago.com)

“It's a message to celebrate, but it's also a message that make you reflect, it makes you think, it makes you angry, it makes you cry. It's a message that resonates with everything that's going on in the world today.”

— Billy Ocasio, CEO, National Museum of Puerto Rican Arts and Culture (abc7chicago.com)

“I think right now especially for a lot of Latin people they want to be seen and want to be heard. And for him to be on one of the world's biggest stages. You can't get more seen and heard than that.”

— Evan Alicea-Guivas, Barista, Brew Brew Coffee & Tea (abc7chicago.com)

What’s next

The National Museum of Puerto Rican Arts and Culture is planning a special exhibit and programming around Bad Bunny's Super Bowl halftime performance to further celebrate the historic moment.

The takeaway

Bad Bunny's Super Bowl halftime show is a landmark achievement that has galvanized Chicago's Puerto Rican community, with businesses, museums, and fans coming together to honor their culture and identity on the world's biggest stage. His music's ability to tackle complex social and political issues makes this moment all the more significant for Latin representation and pride.