Boise State Student Union Building renamed in Westmark Credit Union deal

The university's student center will take on the Westmark name as part of a new sponsorship agreement.

Apr. 18, 2026 at 12:07am

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A minimalist, photorealistic studio still life featuring a sleek, modern desk organizer made of brushed aluminum and tempered glass, symbolizing the intersection of corporate sponsorship and higher education.A new corporate sponsorship deal will see Boise State University's student union building take on the Westmark Credit Union name, providing the university with a reliable revenue stream.Boise Today

Boise State University has announced that its Student Union Building will be renamed the Boise State University Westmark Student Union Building as part of a new sponsorship agreement with Westmark Credit Union. The deal was approved by the Idaho State Board of Education and will see the credit union's branding featured prominently on the campus facility.

Why it matters

The renaming of the student union building is a common practice as universities seek corporate sponsorships to help fund campus infrastructure and student programs. This agreement with Westmark Credit Union provides Boise State with a reliable revenue stream while also giving the local financial institution increased visibility and brand awareness among the university's student population.

The details

Under the terms of the sponsorship deal, Westmark Credit Union will have its name and logo displayed on the exterior of the student union building as well as throughout the facility's interior. The credit union will also receive other promotional opportunities, such as advertising and event hosting rights, as part of the multi-year agreement.

  • The Idaho State Board of Education approved the sponsorship deal on April 15, 2026.
  • The renaming of the Student Union Building to the Boise State University Westmark Student Union Building will take effect on May 1, 2026, at the start of the next academic year.

The players

Boise State University

A public research university located in Boise, Idaho, and the largest university in the state.

Westmark Credit Union

A local financial institution based in Boise that provides banking services to individuals and businesses in the region.

Idaho State Board of Education

The governing body responsible for overseeing public education in the state of Idaho, including Boise State University.

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What’s next

The university plans to hold a renaming ceremony and celebration for the Boise State University Westmark Student Union Building in early September 2026, coinciding with the start of the new academic year.

The takeaway

This sponsorship deal represents a growing trend among universities to partner with corporate entities to help fund campus infrastructure and student programs. While some may view the renaming of the student union building as controversial, the agreement provides Boise State with a reliable revenue stream that can be used to enhance the overall student experience.