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Le Mars Today
By the People, for the People
Great Value Ice Cream Flavors Ranked: Fudge Tracks Takes Top Spot
We tasted 17 Great Value ice cream flavors and ranked them by taste, texture, and overall satisfaction.
Apr. 7, 2026 at 11:40am
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Great Value's diverse ice cream lineup offers budget-friendly indulgence, from classic flavors to creative mix-ins.Le Mars TodayA panel of tasters tried 17 different Great Value ice cream flavors and ranked them based on a detailed scoring system covering taste, texture, and overall satisfaction. The top-ranked flavor was Great Value Fudge Tracks, praised for its rich chocolate taste, fudge ribbon, and peanut butter cup pieces. Other standouts included Strawberry, Coffee, and Mint Chip, while Birthday Cake and Peanut Butter Cup fell to the bottom of the rankings.
Why it matters
Great Value is one of Walmart's private-label brands, providing budget-friendly grocery options for millions of shoppers. Understanding which ice cream flavors offer the best quality and most satisfying experience can help consumers make informed choices when stocking up their freezers.
The details
The tasting panel, which included the author and three other ice cream enthusiasts, scored each flavor out of 100 points, with 40 points for taste, 40 points for texture, and 20 points for overall satisfaction. They found that Great Value ice cream was generally smooth, creamy, and of good quality across the board, with the biggest differentiator being the specific flavor profiles. Fudge Tracks stood out for its decadent chocolate taste and mix-in elements, while other top finishers like Strawberry and Coffee demonstrated the brand's ability to nail classic ice cream flavors.
- The tasting and ranking took place in April 2026.
The players
Ed Kdonian
The author who conducted the ice cream tasting and ranking.
Wells Dairy
The company that produces Walmart's Great Value ice cream brand, headquartered in Le Mars, Iowa.
What they’re saying
“I take my ice cream seriously, so when I say that I have a detailed scoring system, I mean exactly that.”
— Ed Kdonian
The takeaway
Great Value has proven it can deliver high-quality, satisfying ice cream across a wide range of classic and creative flavors, providing budget-conscious shoppers with delicious frozen treats that can compete with premium brands. This ranking highlights the brand's strengths and identifies standout options worth seeking out on your next Walmart run.