ImOn Retains Naming Rights to Cedar Rapids Ice Arena

Local telecom company to pay $600,000 to extend arena naming deal.

Apr. 18, 2026 at 2:39am

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A minimalist studio photograph featuring a polished metal hockey puck and skate blade arranged on a clean white background, conceptually representing the business strategy behind sports venue naming rights.A corporate sponsorship deal secures the future of a community ice arena as a hub for local sports and recreation.Cedar Rapids Today

ImOn Communications, a Cedar Rapids-based telecommunications provider, has agreed to pay $600,000 to retain the naming rights to the city's ice arena for the next five years. The arena, which opened in 2015, has been known as the ImOn Ice Arena since 2020 when ImOn first secured the naming rights.

Why it matters

The naming rights deal is an important revenue stream for the city-owned arena, which hosts a variety of community events and sports leagues. Retaining a local corporate sponsor like ImOn helps ensure the arena's long-term financial stability and continued role as a hub for recreational activities in Cedar Rapids.

The details

Under the new agreement, ImOn will pay $600,000 over the next five years to keep its name on the 5,100-seat arena. The company first secured the naming rights in 2020 for an undisclosed sum. The arena, which opened in 2015, is owned by the City of Cedar Rapids and hosts the local minor league hockey team, figure skating events, and community ice skating programs.

  • The ImOn Ice Arena opened in Cedar Rapids in 2015.
  • ImOn Communications first secured the naming rights in 2020.
  • The new $600,000, 5-year naming rights deal was announced on April 18, 2026.

The players

ImOn Communications

A Cedar Rapids-based telecommunications provider that has held the naming rights to the city's ice arena since 2020.

City of Cedar Rapids

The owner of the 5,100-seat ice arena that hosts the local minor league hockey team and community ice skating programs.

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What they’re saying

“Retaining the naming rights to the arena is an important part of our commitment to supporting the Cedar Rapids community.”

— Patty Beaird, CEO, ImOn Communications

What’s next

The new 5-year naming rights deal will go into effect on June 1, 2026 after the current agreement expires.

The takeaway

The extension of ImOn's naming rights deal underscores the value of corporate sponsorships in maintaining community assets like the Cedar Rapids ice arena, which serves as an important hub for local sports, events, and recreation.