Ames Renaissance Festival Rebrands Ahead of Third Year

New name and expanded offerings for the annual medieval-themed event in Iowa

Apr. 15, 2026 at 12:21pm

A high-contrast silkscreen print of a medieval knight's helmet repeated in a grid pattern, rendered in bright neon colors and heavy black outlines to create a vibrant, abstract pop art composition.The Ames Renaissance Festival's bold new branding embraces the event's medieval flair with a modern pop art twist.Ames Today

The Ames Renaissance Festival is returning for its third year with a new name and expanded offerings. The festival, which features medieval-themed activities like sword fighting, live music, and a variety of vendors, is rebranding to better connect with its Iowa roots.

Why it matters

The Ames Renaissance Festival has become a popular annual event, drawing visitors from across the region to experience the sights, sounds, and flavors of the Middle Ages. The rebranding and expansion of the festival signals its growing popularity and the community's commitment to preserving this unique cultural tradition.

The details

The festival, previously known as the Ames Renaissance Faire, is now being rebranded as the Ames Renaissance Festival. According to organizers, the new name "symbolizes our tradition and it ties us back to our roots of an Iowa renaissance festival." In addition to the name change, the festival will feature new activities and vendors, building on the success of the previous two years.

  • The Ames Renaissance Festival is returning for its third year in 2026.
  • The festival is scheduled to take place in April 2026.

The players

Ames Renaissance Festival

An annual medieval-themed event in Ames, Iowa, featuring activities like sword fighting, live music, and a variety of vendors.

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What’s next

Organizers are encouraging attendees to purchase tickets in advance for the 2026 Ames Renaissance Festival, as the event is expected to draw larger crowds than in previous years.

The takeaway

The Ames Renaissance Festival has become a beloved community tradition, and the rebranding and expansion of the event signals its growing popularity and the city's commitment to preserving this unique cultural experience.