Mom's Small Business Instagram Wrongly Flagged for Child Exploitation

Sandy Springs business owner's account deleted despite no violations, imposter account emerges

Mar. 16, 2026 at 11:51pm

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Melissa Mor, a Sandy Springs, Georgia business owner who sells 'push presents' to celebrate new moms, had her Instagram account with over 10,000 followers permanently deleted by Meta for alleged 'child sexual exploitation, abuse and nudity' violations, despite her content only featuring the backs of her own children's heads. Mor has been unable to reach a human at Meta to resolve the issue, even though she pays for a verified account. Meanwhile, an imposter account using Mor's branding and content has popped up based in Japan.

Why it matters

This case highlights the challenges small business owners face with social media platforms' automated content moderation systems, which can wrongly flag legitimate content as inappropriate and lead to account suspensions with little recourse. It also shows how imposter accounts can quickly emerge to take advantage of disabled business pages, further harming the original owner.

The details

Mor's Instagram account, where she shares her 'Mrs. Push' push gift business, was permanently deleted by Meta on March 10 for alleged violations of their terms of service related to child sexual exploitation, abuse and nudity. Mor says she only posts photos of the backs of her own children's heads, as they are a part of her business. After appealing and providing identification, Meta told Mor the account deletion was permanent. Mor later discovered an imposter 'Shop Mrs. Rush' account had been created in October using her branding, photos and content, which Meta took down the same day it was reported.

  • Mor's Instagram account with over 10,000 followers was permanently deleted on March 10, 2026.
  • The imposter 'Shop Mrs. Rush' account using Mor's branding and content was created in October 2025, but taken down the same day it was reported in March 2026.

The players

Melissa Mor

A Sandy Springs, Georgia business owner who runs the 'Mrs. Push' push gift business, and had her Instagram account with over 10,000 followers wrongly deleted by Meta.

Meta

The parent company of Facebook, Instagram, and other social media platforms, whose automated content moderation systems wrongly flagged Mor's account for child exploitation despite no violations.

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What they’re saying

“When I do, it's the back of their heads or them looking down. They are a big part of my business because my business is push presents.”

— Melissa Mor, Business Owner

“Every morning, I keep waking up thinking today is going to be the day. I did nothing wrong. And there was no email.”

— Melissa Mor, Business Owner

What’s next

Mor continues to appeal to Meta to restore her original Instagram account, as the company has not responded to requests for assistance despite her being a verified business user.

The takeaway

This case highlights the challenges small businesses face with opaque and error-prone content moderation systems on major social media platforms, which can wrongly suspend legitimate accounts and enable imposter accounts to take advantage, all while providing little recourse for affected business owners.