Blue Ridge Automotive Expands Family-Focused Car Care Services in Marietta

Cobb County's Whitlock Avenue auto shop offers preventive maintenance packages and small business fleet services.

Apr. 15, 2026 at 6:55am

An abstract, colorful image created with a slow shutter speed and panning motion, depicting a blurred and streaking automotive form in motion, conveying a sense of speed, energy, and modern transportation.Blue Ridge Automotive's expanded preventive maintenance programs in Marietta aim to keep Cobb County families and businesses on the road, even during their busiest seasons.Marietta Today

Blue Ridge Automotive has expanded its preventive maintenance offerings at the Marietta location on Whitlock Avenue, introducing structured service packages specifically designed to meet the transportation demands of Cobb County families, youth sports leagues, and local small businesses. The expanded programs at 665 Whitlock Ave SW build on the location's history as the former Whitlock Goodyear, combining decades of community trust with the certified service standards and advanced capabilities of Blue Ridge Automotive - European & Domestic's four-location Metro Atlanta network.

Why it matters

For families navigating school drop-offs, after-school activities, and weekend youth sports seasons across Cobb County, vehicle reliability is non-negotiable. The new preventive maintenance packages at the Marietta location address these concerns, offering oil changes, tire rotations, brake inspections, battery checks, and multi-point vehicle inspections in straightforward bundles that make it easy for families to stay ahead of costly repairs. The Marietta location has also expanded its capacity for small business fleet services, helping Cobb County's thriving small business community keep their work vehicles roadworthy and compliant.

The details

The Marietta location's approach to family-focused car care starts with predictability. Rather than waiting for warning lights or unexpected failures, the preventive maintenance programs create service schedules aligned with school calendars and seasonal activity peaks. Back-to-school check-ups in late summer, pre-winter safety inspections before cold-weather sports seasons, and spring readiness reviews before summer travel ensure families aren't caught off-guard by vehicle issues at the worst possible times. Service advisors walk customers through a red-yellow-green priority system so families understand exactly what needs attention now, what to monitor, and what can wait.

  • The Whitlock Avenue facility was acquired by Blue Ridge Automotive in 2023.
  • The expanded preventive maintenance programs and small business fleet services were introduced in April 2026.

The players

Blue Ridge Automotive

A four-location automotive repair network serving Metro Atlanta, providing comprehensive vehicle maintenance and repair services for Asian, Domestic, and European automobiles.

Whitlock Goodyear

The former name of the Marietta location on Whitlock Avenue, which Blue Ridge Automotive acquired in 2023 and transitioned into a full-service automotive partner for Cobb County residents.

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What’s next

Blue Ridge Automotive plans to continue expanding its preventive maintenance and fleet services offerings at the Marietta location to better serve the transportation needs of Cobb County families and businesses.

The takeaway

By offering proactive, family-focused preventive maintenance packages and small business fleet services, Blue Ridge Automotive's Marietta location is positioning itself as a trusted automotive partner for the local community, helping busy households and enterprises keep their vehicles reliable and road-ready year-round.