Bank of America's 'Golf with Us' Sees Surge in Youth Sign-Ups During Masters Weekend

Back-to-back champion Rory McIlroy's $500,000 donation to Youth on Course inspires next generation of golfers

Apr. 16, 2026 at 8:08am

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An abstract, expressionist painting in vibrant neon colors depicting a group of children enthusiastically playing golf, their movements and energy captured in a dynamic, textured style.Bank of America's 'Golf with Us' program inspires the next generation of young golfers with affordable access and mentorship opportunities.Augusta Today

Over Masters weekend, more than 25,000 kids signed up for Bank of America's 'Golf with Us' program, a 160% increase compared to the same period last year. The program, which offers $5 tee times for youth ages 6-18 through free Youth on Course memberships, aims to reach 250,000 total sign-ups in two years and expand affordable golf access across the country.

Why it matters

Bank of America's Golf with Us initiative is part of a broader effort to remove financial barriers and create more opportunities for young people to learn and play golf. The program's rapid growth during the Masters highlights the demand for affordable, accessible golf, especially among underserved communities.

The details

Golf with Us offers free Youth on Course memberships that provide $5 or less golf at thousands of courses nationwide. New benefits in 2026 include $5 golf simulator rentals, free PGA Pro lessons, and mentor-led golf experiences. Bank of America is also funding the expansion of Youth on Course's course network to ensure more communities have safe, affordable places to play.

  • Over Masters weekend (April 10-13, 2026)
  • The deadline for kids to enroll in Golf with Us is June 15, 2026

The players

Bank of America

A global financial institution that serves as a Champion Partner of the Masters Tournament and has partnered with the Augusta National Women's Amateur since 2019. Bank of America is the presenting partner of the More Than Golf Invitational and has partnered with the Latin America Amateur Championship and Asia-Pacific Amateur Championships.

Rory McIlroy

The back-to-back Masters champion who announced a $500,000 donation to Youth on Course before the 2026 tournament, helping to fund 70,000 rounds of golf for members.

Youth on Course

A nonprofit organization that has provided young people access to golf for $5 or less since 2006, with a network of more than 2,000 courses across the United States, Canada, and Australia.

Brian Moynihan

The Chair and CEO of Bank of America, who congratulated Rory McIlroy on his impressive performance and applauded his willingness to help thousands of young golfers learn the skills and life lessons golf can teach.

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What they’re saying

“'Rory's back-to-back wins show how perseverance and dedication, on the course and in life, can help you reach your goals. We congratulate Rory on his impressive performance, and applaud his willingness to help thousands of young golfers learn the skills and life lessons golf can teach.'”

— Brian Moynihan, Chair and CEO of Bank of America

What’s next

Bank of America will bring Golf with Us clinics to 25 markets in 2026, offering skill development and life lessons for local youth. The program is available across all 97 Bank of America markets and the deadline for kids to enroll is June 15, 2026.

The takeaway

Bank of America's Golf with Us program is making significant strides in expanding affordable and accessible golf opportunities for youth, particularly in underserved communities. The rapid growth in sign-ups during the Masters highlights the strong demand and the potential impact of removing financial barriers to the sport.