Masters Keeps Concession Prices Affordable in 2026

Iconic menu items like egg salad and pimento cheese sandwiches remain just $1.50 each.

Apr. 6, 2026 at 4:57pm

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A cubist, geometric painting depicting the iconic Masters concession menu items in a fractured, multi-perspective style, using vibrant colors to capture the energy and tradition of the event.The Masters' commitment to affordable concession prices, even as costs rise elsewhere, reinforces the tournament's timeless traditions and exceptional fan experience.Augusta Today

The 2026 Masters Tournament at Augusta National will maintain its tradition of offering remarkably affordable concession prices, with signature menu items like egg salad and pimento cheese sandwiches staying at $1.50 each. While nearly everything else in sports has seen dramatic price increases, the Masters has remained committed to keeping food costs fan-friendly, even introducing a new $2.25 Masters candy bar to the lineup.

Why it matters

The Masters' ability to keep concession prices low is a rare bright spot in a sports landscape where high food costs often draw criticism from fans. This tradition helps make the Masters experience accessible and enjoyable for all attendees, reinforcing the tournament's reputation for timeless values and an unparalleled fan experience.

The details

The 2026 Masters concession menu will feature a wide variety of low-cost options, including apple slices, chips, cookies, and regional specialties like Georgia peach ice cream sandwiches. While the savory tomato pie has been removed, a new Masters candy bar will debut at $2.25. Overall, the total cost for one of everything on the menu is just $75.75, a price that has remained remarkably stable despite inflation in other areas of the sports industry.

  • The 2026 Masters Tournament is set to begin on April 9.
  • Concession prices have remained unchanged since 2002.

The players

Phil Mickelson

A three-time Masters champion who will miss the 2026 tournament due to a personal family health matter.

Tiger Woods

A golfing legend who has stepped away from the sport indefinitely as he focuses on his health following a rollover crash and subsequent DUI charge.

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What they’re saying

“At the Masters, even in 2026, you can still grab one of the most famous sandwiches in sports for less than two dollars. And that might be just as iconic as anything happening on the course.”

— Thomas Goldkamp, On3 contributor

The takeaway

The Masters' commitment to maintaining affordable concession prices, even as costs rise elsewhere in sports, reinforces the tournament's reputation for upholding tradition and providing an exceptional fan experience. This tradition helps make the Masters accessible to all attendees, cementing its status as one of the most iconic events in all of sports.