CyHi The Prynce Fires Back at J. Cole on Diss Track 'B.R.A Lost Control'

The Atlanta rapper takes aim at Cole's 'Best Rapper Alive' claim and Dreamville label in new track.

Published on Mar. 4, 2026

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CyHi The Prynce has released a new diss track titled 'B.R.A Lost Control' that directly targets fellow rapper J. Cole. The lyrically dense track, produced by Brian AllDay and Mark Byrd, finds CyHi challenging Cole's long-held 'Best Rapper Alive' claim and revisiting lingering tension over Cole's 2016 song 'False Prophets,' which was widely viewed as criticism of Kanye West, CyHi's longtime collaborator. CyHi also references Jamiroquai while threatening to tear Dreamville 'into pieces' with 'furniture moving.'

Why it matters

The release of 'B.R.A Lost Control' marks an escalation in the ongoing tension between CyHi and J. Cole, two prominent figures in the hip-hop community. The track reflects CyHi's broader frustrations with what he sees as performative lyricism in today's rap scene, a critique he's voiced online in recent weeks. The diss track could potentially lead to a response from Cole, further fueling the feud between the two artists.

The details

In the track, CyHi The Prynce directly challenges J. Cole's claim to be the 'Best Rapper Alive' and revisits the lingering tension over Cole's 2016 song 'False Prophets,' which was widely viewed as criticism of Kanye West, CyHi's longtime collaborator. CyHi also references Jamiroquai while threatening to tear Dreamville, Cole's record label, 'into pieces' with 'furniture moving.'

  • CyHi The Prynce released the diss track 'B.R.A Lost Control' on February 27, 2026.

The players

CyHi The Prynce

An Atlanta-based rapper who has collaborated extensively with Kanye West and is now engaged in a feud with fellow rapper J. Cole.

J. Cole

A prominent American rapper, songwriter, and record producer who is the founder of the Dreamville record label.

Kanye West

An American rapper, record producer, and fashion designer who has worked extensively with CyHi The Prynce.

Dreamville

The record label founded by J. Cole, which CyHi The Prynce has threatened to tear 'into pieces' in his diss track.

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What they’re saying

“Outside of all the bulls**t There's artists who actually put their life on the line for hip hop”

— CyHi The Prynce (Instagram)

What’s next

It remains to be seen whether J. Cole will respond to CyHi The Prynce's diss track 'B.R.A Lost Control.' The release of the track has escalated the ongoing tension between the two rappers, and a response from Cole could further fuel the feud.

The takeaway

The release of 'B.R.A Lost Control' highlights the competitive nature of the hip-hop industry and the willingness of artists to engage in lyrical battles to defend their reputations and claims to supremacy. The track also reflects broader frustrations within the rap community about the perceived lack of authenticity and substance in today's music.