West Palm Beach Aims to Maintain Tourism Boom

Local tourism board works to keep visitors flocking to Palm Beach County

Apr. 16, 2026 at 5:25pm

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A highly stylized, geometric illustration featuring sweeping, smooth gradients in shades of blue, green, and orange, depicting towering palm trees and beachfront architecture in a bold, Art Deco-inspired composition that captures the grand scale and romance of travel in Palm Beach County.The tourism board's ongoing efforts to promote West Palm Beach and Palm Beach County as a premier travel destination aim to keep the region's vibrant energy and natural beauty at the forefront of visitors' minds.West Palm Beach Today

The tourism board of West Palm Beach, Florida is focused on developing successful strategies to attract thousands of visitors to the city and Palm Beach County each year, making it a world-class destination for fun and relaxation. The team behind the marketing and promotion efforts works to keep the visitors coming to the area.

Why it matters

Tourism is a vital part of West Palm Beach's economy, with visitors drawn to the city's beaches, attractions, and vibrant culture. The tourism board's efforts to promote the area and maintain its popularity as a travel destination are crucial for supporting local businesses and the overall economic health of the region.

The details

The tourism board of West Palm Beach, known as Discover The Palm Beaches, is responsible for marketing the city and the broader Palm Beach County area to potential visitors around the world. The team develops strategies and campaigns to highlight the region's beaches, dining, shopping, and other attractions in order to drive tourism and keep the area top-of-mind for travelers.

  • West Palm Beach has seen a steady influx of visitors in recent years.
  • The tourism board's efforts to promote the area are ongoing, with new campaigns and initiatives launched regularly.

The players

Discover The Palm Beaches

The official tourism marketing organization for Palm Beach County, Florida, responsible for promoting the region as a premier travel destination.

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What they’re saying

“We are constantly working to showcase the unique experiences and attractions that make the Palm Beaches a world-class destination.”

— Jorge Pesquera, President and CEO of Discover The Palm Beaches

The takeaway

West Palm Beach and the broader Palm Beach County region have established themselves as a premier travel destination, thanks to the tireless efforts of the local tourism board. By continuously promoting the area's diverse offerings, they aim to keep visitors flocking to the region and support the local economy.