Bad Bunny's Super Bowl Halftime Show Dominates Kid Rock's Conservative Counterprogramming

Early viewership data shows Bad Bunny's performance far outpaced the audience for Turning Point USA's 'All-American Halftime Show'.

Published on Feb. 9, 2026

Got story updates? Submit your updates here. ›

The numbers were never expected to be close. Early viewership data from Super Bowl LX shows that Bad Bunny's official halftime performance far outpaced the conservative counterprogramming mounted against it by Turning Point USA's 'All-American Halftime Show', even as millions still tuned in to watch both.

Why it matters

Bad Bunny's historic halftime show performance, which included guest appearances by Lady Gaga and Ricky Martin, underscores the global appeal and cultural significance of the Puerto Rican superstar, while the conservative backlash highlights the ongoing political divisions around major televised events.

The details

Turning Point USA's 'All-American Halftime Show,' headlined by Kid Rock and featuring country artists Brantley Gilbert, Lee Brice and Gabby Barrett, drew as many as 6.1 million concurrent viewers on YouTube. However, this represented only a fraction of the audience drawn by Bad Bunny's performance at Levi's Stadium, which is tracking among the most-watched halftime shows in history. As of Monday, Feb. 9, the NFL's official YouTube upload of the Apple Music Super Bowl Halftime Show had surpassed 23 million views, while Turning Point USA's stream had accumulated roughly 20 million total views since posting.

  • The Super Bowl LX was played on Sunday, February 8, 2026.
  • Turning Point USA's 'All-American Halftime Show' aired during the halftime window and ended shortly after the second half of the game between the Seattle Seahawks and New England Patriots began.

The players

Bad Bunny

A Puerto Rican superstar who performed the official halftime show at Super Bowl LX, featuring guest appearances by Lady Gaga and Ricky Martin.

Kid Rock

A musician who headlined Turning Point USA's 'All-American Halftime Show', a conservative counterprogramming effort against Bad Bunny's performance.

Turning Point USA

A conservative non-profit organization that mounted the 'All-American Halftime Show' as a response to Bad Bunny's selection for the official halftime performance.

Donald Trump

The former U.S. President, who criticized Bad Bunny's performance on Truth Social, calling it 'absolutely terrible, one of the worst, EVER!'

Seattle Seahawks

The team that defeated the New England Patriots 29 to 13 in Super Bowl LX.

Got photos? Submit your photos here. ›

What they’re saying

“The Super Bowl Halftime Show is absolutely terrible, one of the worst, EVER!”

— Donald Trump (Truth Social)

“The All-American Halftime Show is an opportunity for all Americans to enjoy a halftime show with no agenda other than to celebrate faith, family, and freedom.”

— Andrew Kolvet, Spokesman, Turning Point USA (Statement)

What’s next

The official Nielsen ratings for the Super Bowl LX halftime show are expected to be released in the coming days, providing more detailed viewership data to compare the performance of Bad Bunny's official halftime show and Turning Point USA's conservative counterprogramming.

The takeaway

Bad Bunny's historic halftime show performance at Super Bowl LX, which drew a massive global audience, underscores the growing cultural influence and mainstream appeal of Latin music and artists. Meanwhile, the conservative backlash and counterprogramming efforts highlight the ongoing political divisions that continue to shape major televised events in the United States.