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Wellington Today
By the People, for the People
U.S. Polo Assn. Unveils Experiential USPA Shop Flagship at the USPA National Polo Center
The reimagined retail destination reflects the brand's deep connection to the sport of polo and its modern global positioning.
Published on Feb. 12, 2026
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U.S. Polo Assn., the official sports brand of the United States Polo Association (USPA), has announced the reopening of its experiential USPA Shop Flagship at the USPA National Polo Center (NPC) in Wellington, Florida. The refreshed design of the flagship location blends heritage, sport, and contemporary style, incorporating signature U.S. Polo Assn. elements and offering an elevated retail experience for fans.
Why it matters
The USPA Shop at NPC is a key extension of the U.S. Polo Assn. brand, strengthening its presence at the center of American polo and providing an immersive experience for fans to engage with the sport and the brand beyond the field.
The details
The USPA Shop Flagship now places a strong emphasis on the guest experience, with refined visuals, immersive activations, curated sound, a signature scent, and a best-in-class assortment of apparel and accessories. New features include a 360-degree digital Halo screen, a branded U.S. Polo Assn. selfie wall, and a series of interactive retail activations for event attendees, including artist collaborations, custom product moments, and a complimentary wine tasting.
- The USPA Shop at NPC is open on Sundays during the winter polo season from 1:00 to 6:00 pm.
- The shop is also open on Fridays from 12:00 to 3:00 p.m., welcoming guests and club members.
The players
U.S. Polo Assn.
The official sports brand of the United States Polo Association (USPA), managing a multi-billion-dollar global footprint and worldwide distribution through more than 1,200 retail stores.
USPA Global
A subsidiary of the United States Polo Association (USPA) that manages the U.S. Polo Assn. brand and the Global Polo content platform.
J. Michael Prince
President and CEO of USPA Global, the company that manages the multi-billion-dollar U.S. Polo Assn. brand.
Brian Kaminer
Senior Vice President of Global Retail Product Development at USPA Global.
USPA National Polo Center
The center of American polo, located in Wellington, Florida, where the U.S. Open Polo Championship® is held annually.
What they’re saying
“The USPA Shop at NPC is a powerful extension of the U.S. Polo Assn. brand at the center of American polo.”
— J. Michael Prince, President and CEO of USPA Global (acnnewswire.com)
“The enhancement of the flagship USPA Shop at NPC allowed us to refine key touchpoints that matter most on a game day-from storytelling and guest engagement to unique products and modern finishes.”
— Brian Kaminer, Senior Vice President of Global Retail Product Development at USPA Global (acnnewswire.com)
What’s next
Throughout the winter polo season, the USPA Shop at NPC will host a series of immersive retail activations for event attendees, including artist collaborations, custom product moments, and interactive brand experiences designed to engage fans beyond the field.
The takeaway
The reimagined USPA Shop Flagship at the USPA National Polo Center showcases U.S. Polo Assn.'s commitment to providing an elevated, immersive brand experience for fans, blending the sport's heritage with contemporary style and innovative retail activations.
