- Today
- Holidays
- Birthdays
- Reminders
- Cities
- Atlanta
- Austin
- Baltimore
- Berwyn
- Beverly Hills
- Birmingham
- Boston
- Brooklyn
- Buffalo
- Charlotte
- Chicago
- Cincinnati
- Cleveland
- Columbus
- Dallas
- Denver
- Detroit
- Fort Worth
- Houston
- Indianapolis
- Knoxville
- Las Vegas
- Los Angeles
- Louisville
- Madison
- Memphis
- Miami
- Milwaukee
- Minneapolis
- Nashville
- New Orleans
- New York
- Omaha
- Orlando
- Philadelphia
- Phoenix
- Pittsburgh
- Portland
- Raleigh
- Richmond
- Rutherford
- Sacramento
- Salt Lake City
- San Antonio
- San Diego
- San Francisco
- San Jose
- Seattle
- Tampa
- Tucson
- Washington
Wellington Today
By the People, for the People
U.S. Polo Assn. Unveils Experiential USPA Shop Flagship at the USPA National Polo Center
The sports brand introduces a reimagined retail destination that reflects its deep connection to polo and modern global positioning.
Published on Feb. 12, 2026
Got story updates? Submit your updates here. ›
U.S. Polo Assn., the official sports brand of the United States Polo Association (USPA), has announced the reopening of its experiential USPA Shop Flagship at the USPA National Polo Center (NPC) in Wellington, Florida. The reimagined retail destination features immersive activations, curated sound, a signature scent, and a best-in-class assortment of apparel and accessories that blend heritage, sport, and contemporary style.
Why it matters
The USPA Shop at NPC is a powerful extension of the U.S. Polo Assn. brand at the center of American polo, strengthening the brand's presence at the USPA National Polo Center and raising the bar for how fans engage with both the game and the U.S. Polo Assn. brand through a distinctive, elevated retail experience.
The details
The refreshed design of the flagship location incorporates signature U.S. Polo Assn. elements such as the iconic red, white, and blue stripe, the Double Horsemen logo, and global photo shoot imagery of U.S. Polo Assn. brand ambassadors. At the center of the store hangs the iconic Halo, a 360-degree digital screen bringing world-class sports content from Florida's high-goal polo season to life, extending the excitement on the field into the retail environment. The store also features a branded U.S. Polo Assn. selfie wall, a guest-facing focal point, featuring polo balls, mallets, and authentic game-day props that invite fans to capture and share the spirit of the sport.
- The USPA Shop at NPC is open on Sundays during the winter polo season from 1:00 to 6:00 pm.
- The USPA Shop at NPC is also open on Fridays from 12:00 to 3:00 p.m.
The players
U.S. Polo Assn.
The official sports brand of the United States Polo Association (USPA), managing a multi-billion-dollar global footprint and worldwide distribution through more than 1,200 retail stores.
USPA Global
A subsidiary of the United States Polo Association (USPA) that manages the multi-billion-dollar sports brand, U.S. Polo Assn.
J. Michael Prince
President and CEO of USPA Global, the company that manages the multi-billion-dollar U.S. Polo Assn. brand.
Brian Kaminer
Senior Vice President of Global Retail Product Development at USPA Global.
USPA National Polo Center (NPC)
The center of American polo located in Wellington, Florida, where the U.S. Open Polo Championship is held annually.
What they’re saying
“The USPA Shop at NPC is a powerful extension of the U.S. Polo Assn. brand at the center of American polo. This reimagined flagship strengthens our presence at the USPA National Polo Center and raises the bar for how fans engage with both the game and the U.S. Polo Assn. brand through a distinctive, elevated retail experience.”
— J. Michael Prince, President and CEO of USPA Global (digitalmedianet.com)
“The enhancement of the flagship USPA Shop at NPC allowed us to refine key touchpoints that matter most on a game day-from storytelling and guest engagement to unique products and modern finishes. The shop reflects who we are today as a brand, combining premium fabrics, responsible production, and exclusive small-batch styles that bring the U.S. Polo Assn. brand to life at the USPA National Polo Center.”
— Brian Kaminer, Senior Vice President of Global Retail Product Development at USPA Global (digitalmedianet.com)
What’s next
Throughout the winter polo season, the USPA Shop at NPC will host a series of immersive retail activations for event attendees, including artist collaborations, custom product moments, and interactive brand experiences designed to engage fans beyond the field.
The takeaway
The reimagined USPA Shop Flagship at the USPA National Polo Center showcases U.S. Polo Assn.'s commitment to elevating the brand experience and connecting with polo fans through an immersive, sport-inspired retail destination that celebrates the heritage and global reach of the sport.
