Bad Bunny to Headline First Mostly Spanish-Language Super Bowl Halftime Show

The Puerto Rican superstar will make history as the first solo artist to lead a predominantly Spanish-language performance at the big game.

Feb. 6, 2026 at 8:39pm

When Bad Bunny takes the stage at the Super Bowl on Sunday, he'll be the first solo artist to headline a mostly Spanish-language halftime show. The Grammy album of the year winner was chosen to headline one of the world's biggest stages, marking a shift from the typical pop, rock or country stars that have performed at halftime in recent decades.

Why it matters

Bad Bunny's selection as the Super Bowl halftime performer represents a significant milestone for Latin music and culture, as the NFL looks to engage a more diverse audience. The move comes amid ongoing controversies around the league's treatment of artists and social issues, underscoring the evolving nature of one of the biggest annual events in American sports and entertainment.

The details

Bad Bunny previously appeared as a guest when Shakira and Jennifer Lopez co-headlined the show in 2020. Considering he's one of the world's biggest stars, it's not a surprise that the Puerto Rican artist was chosen to headline the high-profile gig. The concept of current big-name pop, rock or country stars performing at halftime only dates back to 1991, when New Kids on the Block headlined. Before that, halftime entertainment typically consisted of marching bands, legacy performers, or vocal troupes.

  • Bad Bunny will headline the Super Bowl halftime show on Sunday, February 9, 2026.
  • The first modern-era Super Bowl halftime show featuring a major pop act was in 1991, when New Kids on the Block performed.

The players

Bad Bunny

A Puerto Rican singer, rapper, and record producer who is one of the world's biggest music stars and the first solo artist to headline a mostly Spanish-language Super Bowl halftime show.

New Kids on the Block

The popular 1980s and 1990s boy band that headlined the Super Bowl halftime show in 1991, marking the beginning of the modern era of high-profile pop acts performing at the big game.

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The takeaway

Bad Bunny's selection as the first solo artist to headline a predominantly Spanish-language Super Bowl halftime show represents a significant milestone for Latin music and culture, underscoring the NFL's efforts to engage a more diverse audience amid ongoing controversies around the league's treatment of artists and social issues.