Dick's House of Sport to Open in Sarasota

New experiential retail concept brings sports, fitness, and entertainment to the Gulf Coast

Apr. 13, 2026 at 11:32pm

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A bold, stylized silkscreen illustration of a basketball rendered in a vibrant neon color palette, the iconic sports object repeated in a tight grid pattern to create a modern pop art interpretation.Dick's House of Sport brings an immersive sports and entertainment experience to Sarasota, elevating the city's reputation as a hub for active lifestyles.Sarasota Today

Dick's Sporting Goods is bringing its innovative House of Sport retail concept to Sarasota, Florida, marking the first location of the experiential store in the state. The 100,000-square-foot facility will feature interactive sports and fitness experiences, a rock climbing wall, golf simulators, and more when it opens later this year.

Why it matters

The arrival of Dick's House of Sport in Sarasota represents a major investment in the city's growing reputation as a hub for active outdoor lifestyles and sports tourism. The new store is expected to draw visitors from across the region and serve as an anchor for further retail and entertainment development.

The details

Dick's House of Sport will be located at the University Town Center mall in Sarasota. The store will include a variety of interactive experiences, including a 24-foot rock climbing wall, a batting cage, golf simulators, a running track, and a turf field for sports demonstrations and clinics. The location will also feature a service center for bike repairs and equipment customization.

  • Dick's House of Sport is slated to open in Sarasota in Fall 2026.

The players

Dick's Sporting Goods

A major American sporting goods retailer that operates more than 850 stores nationwide.

University Town Center

A large shopping mall located in Sarasota, Florida that serves as a regional retail and entertainment hub.

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What they’re saying

“We're thrilled to bring the House of Sport experience to Sarasota and introduce this innovative retail concept to Florida. This location will offer an unparalleled shopping and entertainment destination for the entire community.”

— Lauren Hobart, President and CEO, Dick's Sporting Goods

What’s next

Dick's Sporting Goods plans to open several more House of Sport locations across the country in the coming years, building on the success of the initial pilot stores.

The takeaway

The arrival of Dick's House of Sport in Sarasota signals the city's growing appeal as a destination for active, sports-minded consumers and families. The new experiential retail concept is poised to become a major attraction and economic driver for the region.